As the revenue allocated toward digital continues to increase, there is a new concern, not about available inventory, but about consumers Ad Blocking. A day doesn't go by that a new article doesn't appear in our inbox about this.
Topics: digital advertising, Media Agency, digital media buying, digital media, digital, ad blocking, ad fraud
We have slacked as of late on highlighting good media ideas we have noticed. But this one stood out to us, especially in light of it being Thanksgiving week with Black Friday right around the corner. This month's idea comes from retailer Macy's and their new mobile app that debuted earlier this fall. The app allows customers to snap a photo with their phone of an outfit or accessory; and then similar looks and items that are on Macys.com are sent to them in-app (Ok, ok - we know. This isn't really a media idea; it's a technology idea, but who's counting?)
Topics: good media ideas, digital, retail, mobile
In an earlier blog, I gave a topline definition of programmatic buying from beginning to end. It touched on all the basics, but I didn't really go into any detail. I wanted to go through each step of programmatic to make sure everyone was clear about this new technology. The first question that I wanted to address is: Is programmatic the same as real-time bidding (RTB)? The answer is--sort of.
Topics: RTB, programmatic, real time buying, digital
