As an advertising agency, we work hard to craft media plans that are not just noteworthy, but actually achieve the goals of our clients. We don't just want to see if click-through rates are above benchmark, but also if site engagement was achieved, did the leads generated result in sales? Were more widgets sold? This reality is especially important in the auto industry where gross margins for dealers are growing ever thinner and shoppers ever savvier. We understand car dealers are in the business to sell more cars, and we're in the business to help them do that.
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