--- title: Cox Automotive Expands Media Agency Partnership with McCulloch+Company description: Press release announcing McCulloch+Company's expanded relationship with Cox Automotive - providing media services for 6 of their business units. image: https://www.goodmediaideas.com/hs-fs/file-3147827222-png/images/cox_automotive_-resized-600.png --- [Skip to main content](https://www.goodmediaideas.com/blog/bid/405301/Cox-Automotive-Expands-Media-Agency-Partnership-with-McCulloch-Company#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Cox Automotive Expands Media Agency Partnership with McCulloch+Company by [Jeff Jones](https://www.goodmediaideas.com/blog/author/jeff-jones) Mon, Apr 6, 2015 @ 10:04 AM ATLANTA (April 5, 2015) – [Cox Automotive](http://www.coxautoinc.com/), the leading provider of products and services that span the automotive ecosystem worldwide, has expanded its media agency partnership with Atlanta media services company, McCulloch+Company. In addition to managing dealer-facing advertising media planning and buying for [Autotrader](http://www.autotrader.com/), [Kelley Blue Book](http://www.kbb.com/), [vAuto](http://www.vauto.com/home/) and [Trade-In Marketplace](http://tradein.autotrader.com/Landing/Default.aspx), McCulloch+Company will now also manage dealer-facing advertising media activity for [Manheim](http://www.manheim.com/) and [NextGear Capital](http://www.nextgearcapital.com/).  Additionally, McCulloch+Company will provide consulting services for other Cox Automotive brands. ![Cox Automotive resized 600](https://www.goodmediaideas.com/hs-fs/file-3147827222-png/images/cox_automotive_-resized-600.png) “We’ve worked with several of the Cox Automotive brands over the past fifteen years and are extremely excited to be serving more of their business units,” said McCulloch+Company’s Director of Media Services Jeff Jones. “They are an outstanding client that mirrors our philosophy of strategy, innovation and measured results. We’re going to bend over backwards to ensure this partnership lasts well into the future.” McCulloch+Company has worked with Autotrader since 1998, Kelley Blue Book since 2011, various Manheim business units since 1997 and vAuto since 2012. Cox Automotive was formed in 2014 to further strengthen the company’s investment in the automotive industry. McCulloch+Company will provide media planning, campaign implementation, program management, partnership development and research services to Cox Automotive. ![autotrader logo](https://www.goodmediaideas.com/hs-fs/file-3147827272-png/images/autotrader-logo-blue-resized-181.png) ![NextGear Logo CMYK copy](https://www.goodmediaideas.com/hs-fs/file-3147827322-png/images/nextgear_logo_cmyk_copy.png?width=209&height=45&name=nextgear_logo_cmyk_copy.png)    ![vAuto logo 1](https://www.goodmediaideas.com/hs-fs/file-3147827397-jpg/images/vauto_logo_11.jpg?width=179&height=80&name=vauto_logo_11.jpg) “McCulloch has a deep knowledge of the automotive industry and great relationships with the endemic trade publications,” said Kevin Filan, Vice President of Customer Marketing at Cox Automotive. “They have proven to be a valuable partner over the years, developing a deep understanding of our business and goals, so it was a natural choice to expand our relationship with them.” McCulloch+Company is an advertising media services company that integrates the innovation of digital media with the strengths of traditional paths. Founded in 1994 and located in historic Roswell, Georgia, McCulloch+Company is regarded as one of the Southeast's preeminent media agencies. The agency is adept at national, regional, spot-market and co-op media programs in both the B2B and B2C environments. McCulloch+Company has a tremendous breadth of category experience including retail, automotive, healthcare, real estate, technology, home improvement, packaged goods and tourism. Contact:           McCulloch+Company Scott Christopher (770) 643-2848, x109 scott.christopher@goodmediaideas.com  **Tags:** [agency news,](https://www.goodmediaideas.com/blog/topic/agency-news) [client news,](https://www.goodmediaideas.com/blog/topic/client-news) [Cox Automotive,](https://www.goodmediaideas.com/blog/topic/cox-automotive) [good media ideas](https://www.goodmediaideas.com/blog/topic/good-media-ideas) Post by [Jeff Jones](https://www.goodmediaideas.com/blog/author/jeff-jones) Mon, Apr 6, 2015 @ 10:04 AM ### Related Articles ##### [![Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs](https://www.goodmediaideas.com/hs-fs/file-3147824352-jpg/images/husq_group_logo1-resized-600.jpg?width=520&height=294&name=husq_group_logo1-resized-600.jpg) agency news • Thu, Jan 22, 2015 @ 10:01 AM Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs 1 min read](https://www.goodmediaideas.com/blog/bid/402748/Husqvarna-Taps-McCulloch-to-Manage-Dealer-Co-op-Media-Programs) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. 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