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What role does emotion play in B2B marketing?

Posted by Scott Christopher on Tue, Jun 9, 2015 @ 10:06 AM

Why do people do the things they do? Rational thought? Emotions? Incentives? These are great questions for any marketer to ask. It seems like a natural conclusion that emotions affect people's decisions the most in the business-to-consumer (B2C) space - but what about business-to-business (B2B)? I've often said in B2B marketing it is important to remember that you're still trying to reach human beings, that think and feel just like everyone else. But given the business environment they are in, should they be marketed to in a different way?

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Topics: B2B advertising, Cox Automotive, B2B media planning, B2B marketing strategy, B-to-B marketing

Cox Automotive Expands Media Agency Partnership with McCulloch+Company

Posted by Jeff Jones on Mon, Apr 6, 2015 @ 10:04 AM

ATLANTA (April 5, 2015) – Cox Automotive, the leading provider of products and services that span the automotive ecosystem worldwide, has expanded its media agency partnership with Atlanta media services company, McCulloch+Company. In addition to managing dealer-facing advertising media planning and buying for Autotrader, Kelley Blue Book, vAuto and Trade-In Marketplace, McCulloch+Company will now also manage dealer-facing advertising media activity for Manheim and NextGear Capital.  Additionally, McCulloch+Company will provide consulting services for other Cox Automotive brands.

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Topics: agency news, client news, Cox Automotive, good media ideas

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