More Good Media Ideas
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With Atlanta traffic bordering on ludicrous, I’ve become a podcast junkie. This has been the only way to maintain my sanity during the daily commute. One recent NPR/Radiolab podcast, “Breaking Bad News Bears”, piqued my interest. It introduced me to the phenomenon of the grolar bear, a new hybrid of a polar bear and a grizzly. With the Canadian Artic shrinking, polar bears and grizzlies are living in closer quarters and (literally) becoming strange bedfellows. The grolar bear, or pizzly, blends the best characteristics of both species allows it to hunt on both land and ice.
Goal: Communicate Autotrader’s new website experience to top customers in an environment that can’t be ignored.
Industry conventions and trade shows continue to be a vital component of business-to-business marketing. Successful brands recognize the opportunity to generate revenue at industry conventions by scheduling meetings in advance and driving booth traffic through unique tactics. Communication with your customers and prospects prior to these trade shows should include:
Has your mailman seemed bored lately? It might be due to lower direct mail volume. According to the Direct & Marketing Association (DMA), direct mail usage is projected to experience a 19% decline over the next year as marketers continue to migrate to digital. However, with digital Click Through Rates (CTR) deteriorating, click fraud making headlines and most consumers blurry-eyed from screen fatigue, direct mail could be a good media idea for some brands. In the same DMA report, direct mail response rates are on the rise and it’s currently ranked third in ROI (27%) behind email (122%) and social media (28%).
In golf, a good caddy is invaluable: providing advice on club selection, reading the contour of the greens and calming a nervous golfer before a critical shot. An irreplaceable caddy relies on his local knowledge to guide a golfer through the challenges of each round. For a few minutes, let me be your marketing caddy. I’ve taken a few of the most over-used golf phrases and applied them to marketing truths. Hopefully, you find this helpful and somewhat amusing... and won't be doing this to me by the end of this post:
It's the beginning of a new year, and your brand needs a new advertising agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you're looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.
In this era of “Big Data”, marketers need to be reminded that common sense plays a critical role in the development and implementation of effective marketing programs. Too often, agencies and brands can get bogged down in the rabbit hole of data analysis and don’t spend quality time looking at the holistic marketing strategy, customer experience and sales trends as an indication of campaign success.
ATLANTA (April 5, 2015) – Cox Automotive, the leading provider of products and services that span the automotive ecosystem worldwide, has expanded its media agency partnership with Atlanta media services company, McCulloch+Company. In addition to managing dealer-facing advertising media planning and buying for Autotrader, Kelley Blue Book, vAuto and Trade-In Marketplace, McCulloch+Company will now also manage dealer-facing advertising media activity for Manheim and NextGear Capital. Additionally, McCulloch+Company will provide consulting services for other Cox Automotive brands.