More Good Media Ideas

Welcome to the McCulloch+Company Blog

Jeff Jones

Recent Posts

When It’s Time to Evolve: Advice For a Successful Agency Search

Posted by Jeff Jones on Fri, Nov 2, 2018 @ 10:11 AM

With Atlanta traffic bordering on ludicrous, I’ve become a podcast junkie. This has been the only way to maintain my sanity during the daily commute. One recent NPR/Radiolab podcast, “Breaking Bad News Bears”, piqued my interest. It introduced me to the phenomenon of the grolar bear, a new hybrid of a polar bear and a grizzly. With the Canadian Artic shrinking, polar bears and grizzlies are living in closer quarters and (literally) becoming strange bedfellows. The grolar bear, or pizzly, blends the best characteristics of both species allows it to hunt on both land and ice.

Read More

Topics: searching for a new ad agency, Advertising pitch, new business

Merging Print and Video: An Innovative B2B Idea

Posted by Jeff Jones on Fri, Jun 1, 2018 @ 12:06 PM

Goal: Communicate Autotrader’s new website experience to top customers in an environment that can’t be ignored.

Read More

Topics: good media ideas, B2B marketing strategy

Unconventional Convention Support

Posted by Jeff Jones on Fri, Jun 1, 2018 @ 12:06 PM

Industry conventions and trade shows continue to be a vital component of business-to-business marketing. Successful brands recognize the opportunity to generate revenue at industry conventions by scheduling meetings in advance and driving booth traffic through unique tactics. Communication with your customers and prospects prior to these trade shows should include:

Read More

Topics: B2B marketing strategy, convention support, trade show marketing

June Good Media Idea: Direct Mail

Posted by Jeff Jones on Fri, Jun 30, 2017 @ 11:06 AM

Has your mailman seemed bored lately? It might be due to lower direct mail volume. According to the Direct & Marketing Association (DMA), direct mail usage is projected to experience a 19% decline over the next year as marketers continue to migrate to digital. However, with digital Click Through Rates (CTR) deteriorating, click fraud making headlines and most consumers blurry-eyed from screen fatigue, direct mail could be a good media idea for some brands. In the same DMA report, direct mail response rates are on the rise and it’s currently ranked third in ROI (27%) behind email (122%) and social media (28%).

Read More

Topics: good media ideas, Traditional Advertising, direct mail

Inside the Marketing Clubhouse

Posted by Jeff Jones on Wed, Mar 1, 2017 @ 16:03 PM

In golf, a good caddy is invaluable: providing advice on club selection, reading the contour of the greens and calming a nervous golfer before a critical shot. An irreplaceable caddy relies on his local knowledge to guide a golfer through the challenges of each round. For a few minutes, let me be your marketing caddy. I’ve taken a few of the most over-used golf phrases and applied them to marketing truths. Hopefully, you find this helpful and somewhat amusing... and won't be doing this to me by the end of this post:

Read More

Topics: media planning, Media, golf

Searching for the Right Advertising Agency

Posted by Jeff Jones on Fri, Jan 6, 2017 @ 11:01 AM

It's the beginning of a new year, and your brand needs a new advertising agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you're looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

Read More

Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, best media agency

One Creative Guy's View of Media

Posted by Jeff Jones on Tue, Dec 20, 2016 @ 14:12 PM
We're excited to have Rob Marbury as a guest blogger. I've known Rob for over a decade as we've had the pleasure of establishing a great agency partnership. While McCulloch+Company's forte is media, Marbury Creative Group excels at creative. Yin and yang. As a person, Rob is both creative and practical. Funny and thoughtful. If you have the opportunity to work with Rob and his team, you'll enjoy the results and the relationship. 
 
- Jeff Jones, Director of Media Services
Read More

Topics: creative agency, media planning Atlanta, good media ideas, guest blog

Big Bad Data

Posted by Jeff Jones on Mon, May 23, 2016 @ 13:05 PM

In this era of “Big Data”, marketers need to be reminded that common sense plays a critical role in the development and implementation of effective marketing programs. Too often, agencies and brands can get bogged down in the rabbit hole of data analysis and don’t spend quality time looking at the holistic marketing strategy, customer experience and sales trends as an indication of campaign success.

Read More

Topics: digital strategy, data

Cox Automotive Expands Media Agency Partnership with McCulloch+Company

Posted by Jeff Jones on Mon, Apr 6, 2015 @ 10:04 AM

ATLANTA (April 5, 2015) – Cox Automotive, the leading provider of products and services that span the automotive ecosystem worldwide, has expanded its media agency partnership with Atlanta media services company, McCulloch+Company. In addition to managing dealer-facing advertising media planning and buying for Autotrader, Kelley Blue Book, vAuto and Trade-In Marketplace, McCulloch+Company will now also manage dealer-facing advertising media activity for Manheim and NextGear Capital.  Additionally, McCulloch+Company will provide consulting services for other Cox Automotive brands.

Read More

Topics: agency news, client news, Cox Automotive, good media ideas

Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs

Posted by Jeff Jones on Thu, Jan 22, 2015 @ 10:01 AM

ATLANTA (Jan 22, 2015) – Husqvarna Group, the world’s largest producer of outdoor power products, has selected Atlanta-based media services agency McCulloch+Company to manage all dealer co-op media programs. McCulloch+Company will provide strategic media planning, campaign implementation, program management and research services to support Husqvarna local market sales initiatives. McCulloch+Company was chosen based on their creative media thinking, proven procedures and extensive spot-market expertise in digital, broadcast, print, out-of-home and direct marketing. 

Read More

Topics: agency news, top Atlanta media buying firm, good media ideas, retail, new business, Husqvarna

Subscribe to the Good Media Ideas eNewsletter

Subscribe to Good Media Ideas Blog Updates

Recent Posts