We are always keeping tabs on industry trends and like to write about that on the blog from time to time. One that has been a buzzword in the industry for a few years now is "programmatic" advertising. We've written about it before on here, but this term refers to a method of buying online advertising that leverages different types of data to buy unsold impressions in real-time in front of a specific audience instead of a network, or select sites. It does automate some processes, but the idea that programmatic is all robots and levers and no humans is incorrect. In short, buying programmatically allows you to more efficiently reach your audience - it makes your digital buys work smarter.
