It's the beginning of a new year, and your brand needs a new advertising agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you're looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.
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