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When It’s Time to Evolve: Advice For a Successful Agency Search

Posted by Jeff Jones on Fri, Nov 2, 2018 @ 10:11 AM

With Atlanta traffic bordering on ludicrous, I’ve become a podcast junkie. This has been the only way to maintain my sanity during the daily commute. One recent NPR/Radiolab podcast, “Breaking Bad News Bears”, piqued my interest. It introduced me to the phenomenon of the grolar bear, a new hybrid of a polar bear and a grizzly. With the Canadian Artic shrinking, polar bears and grizzlies are living in closer quarters and (literally) becoming strange bedfellows. The grolar bear, or pizzly, blends the best characteristics of both species allows it to hunt on both land and ice.

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Topics: searching for a new ad agency, Advertising pitch, new business

Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs

Posted by Jeff Jones on Thu, Jan 22, 2015 @ 10:01 AM

ATLANTA (Jan 22, 2015) – Husqvarna Group, the world’s largest producer of outdoor power products, has selected Atlanta-based media services agency McCulloch+Company to manage all dealer co-op media programs. McCulloch+Company will provide strategic media planning, campaign implementation, program management and research services to support Husqvarna local market sales initiatives. McCulloch+Company was chosen based on their creative media thinking, proven procedures and extensive spot-market expertise in digital, broadcast, print, out-of-home and direct marketing. 

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Topics: agency news, top Atlanta media buying firm, good media ideas, retail, new business, Husqvarna

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