From time to time, we like to highlight on the blog recent successes we've had with client campaigns. This one we worked on last year highlights the challenges that come with very narrow B2B sectors, especially when it comes to digital advertising.
Topics: programmatic advertising, B2B media planning, B2B marketing strategy, media strategy, client success
Why do people do the things they do? Rational thought? Emotions? Incentives? These are great questions for any marketer to ask. It seems like a natural conclusion that emotions affect people's decisions the most in the business-to-consumer (B2C) space - but what about business-to-business (B2B)? I've often said in B2B marketing it is important to remember that you're still trying to reach human beings, that think and feel just like everyone else. But given the business environment they are in, should they be marketed to in a different way?
Topics: B2B advertising, Cox Automotive, B2B media planning, B2B marketing strategy, B-to-B marketing
Our company's tag line "Good Media Ideas" embodies what we try to do every day: advise our clients with good ideas on how to get the message of their brand out to the world via paid advertising. We have some projects we are working on now that are exciting challenges, causing us to leave no stone unturned seeking "wow-factor" creative ideas as we seek the proper media channels to promote them. I came across this month's Good Media Idea while going through this process and had to share.
Topics: good media idea, B2B media planning, skywriting, Cisco
This month we are featuring a print good media idea that we have found to be very effective for our B2B advertisers. When we begin working on the media plan for our B2B clients, we are always looking for impactful units that will make our client stand out. Often, many B2B industries are still very entrenched in print media - their audiences still prefer the tactile experience of flipping through a magazine or keeping it on their shelf or truck dashboard for quick reference. Such is the case with our client in the construction and roadway industry, Tensar International. We always consider the media consumption habits of the target audience before formulating a media plan.
Topics: good media idea, B2B media planning, print advertising, top southeast media buying agency
