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Searching for the Right Advertising Agency

Posted by Jeff Jones on Fri, Jan 6, 2017 @ 11:01 AM

It's the beginning of a new year, and your brand needs a new advertising agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you're looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

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Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, best media agency

16 Questions Facing Media Pros in 2016

Posted by Scott Christopher on Tue, Mar 22, 2016 @ 12:03 PM

Last week our Media Director, Jeff Jones participated as a panelist on an excellent webinar hosted by Comcast Spotlight and Ad Age. The panel--which featured several other agency and media world thought leaders--tackled relevant industry topics like ad fraud, viewability, cross-screen media buying, programmatic TV and more. A lot of the topics were around digital advertising, but there was also some lively discussion regarding the state of the industry, agency business models and best practices regarding digital/ROI reporting. Click here to watch the replay of the webcast; and leave a comment below with your response to it. We think you'll find the insights helpful in your media planning and buying endeavors. 

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Topics: digital advertising, Media Agency, good media idea, ad agency, media buying

Video Intro to Programmatic Buying

Posted by Scott Christopher on Fri, Aug 22, 2014 @ 15:08 PM
In this video, Neil Pace introduces his recent blog post on programmatic buying.
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Topics: ad agency, programmatic, digital media

A Media Planner's Approach to B2B Advertising: Part One

Posted by Sean Norton on Thu, Feb 20, 2014 @ 14:02 PM


Not unlike consumer advertising, media planning and buying in the B2B space is largely about efficiently reaching a client’s target audience, within a finite budget, at precisely the right time. All the while, we must stay true to a communication strategy, allow for creative flexibility, produce tangible results and stay a step ahead of the competition. Sounds like a lot of work, but that’s not all. While B2B audiences (and budgets) are relatively smaller than those in the consumer world, we still face many nuances that make planning and buying in this space quite challenging. Some of these include:

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Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising

Good Media Idea: In-App advertising from Victoria's Secret

Posted by Scott Christopher on Fri, Feb 14, 2014 @ 16:02 PM

Just in time for Valentine's Day, this month's good media idea highlights Victoria's Secret and their in-app mobile advertising campaigns. They are a great example of a retailer that is activating the "raving fan" base of app users to encourage repeat traffic to go buy more - and through strong creative and new innovative technology they've introduced within their app. The latest "Spring Break" campaign features a scavenger hunt of sorts where consumers must find an image of a model in front of the letter "P" and scan it using image recognition technology in the app, to get offers and deals unique to the app. They also have technology that integrates music playlists within the app as well as other games and unique features. All of the campaigns tie in traditional media as well as eBlasts and SMS, a true multi-channel approach which we always believe is a good idea. It seems to have paid off as well as with strong click-through rates for in-app ads as well as measurable consumer engagement and strong sales.

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Topics: good media ideas, good media idea, ad agency, integrated marketing, Victoria's Secret, Gabby Douglas, multichannel campaigns, Royal Caribbean

How to Find the Right Advertising/Media Agency

Posted by Jeff Jones on Thu, Feb 13, 2014 @ 14:02 PM

Your brand needs a new agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you’re looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

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Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, Don Draper, best media agency

You Are Not Your Target Audience

Posted by Neil Pace on Wed, Feb 12, 2014 @ 16:02 PM

We pride ourselves on putting together media plans for our clients that reach their target audience the best way possible within the budget we are given. Our team takes time to analyze all the media options, verifying TV ratings, cable viewership, newspaper and magazine circulations, website impressions and more to ensure the plan is the best it can be. But one phrase can make all that hard work feel wasted:

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Topics: Media Agency, media planning, searching for a new ad agency, good media idea, ad agency, choosing a media agency, target audience, media buying, marketing planning, marketing objectives, media selection

Welcome to the Future: Where you can Buy stuff from your Smart TV via your Remote

Posted by Scott Christopher on Thu, Jan 9, 2014 @ 17:01 PM

This month's good media idea comes to us from H&M and their Super Bowl TV spot they have planned featuring David Beckham's Bodywear line. The 30-second spot, when appearing on Samsung smart TVs, will feature a pop-up menu offering more product information, the option to send that info to another device, and even the ability to purchase product using your remote. It will remain interactive, even if viewed later through a DVR. This is all via a platform, Delivery Agent, that has been doing this for years. 

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Topics: CES 2014, Samsung, good media ideas, good media idea, ad agency, digital marketing, SmartTV, interactive media buys, David Beckham, interactive advertising, Super Bowl advertising

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