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Inside the Marketing Clubhouse

Posted by Jeff Jones on Wed, Mar 1, 2017 @ 16:03 PM

In golf, a good caddy is invaluable: providing advice on club selection, reading the contour of the greens and calming a nervous golfer before a critical shot. An irreplaceable caddy relies on his local knowledge to guide a golfer through the challenges of each round. For a few minutes, let me be your marketing caddy. I’ve taken a few of the most over-used golf phrases and applied them to marketing truths. Hopefully, you find this helpful and somewhat amusing... and won't be doing this to me by the end of this post:

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Topics: media planning, Media, golf

Major Media Keys

Posted by Drew Conklin on Wed, Jan 4, 2017 @ 08:01 AM

Many of you may have no idea who DJ Khaled is or the term "Major Keys", and that is fine. I had no idea until my millennial Personal Trainer told me about them during our first workout together, and every workout since. 

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Topics: Media Agency, media buying, media partner, Media, major keys

May Good Media Idea: radio and OOH integration

Posted by Scott Christopher on Fri, May 20, 2016 @ 17:05 PM

The best media ideas are those that incorporate several media channels. For example an online video campaign that is supported with digital display, custom eblasts as well as on all active social channels. This month's good media idea is one such campaign and involves an integration between two traditional media channels - terrestrial radio and out-of-home. The campaign comes to us from London and started earlier this spring to promote Justin Bieber's latest album, "Purpose."

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Topics: good media idea, radio, Media, OOH

What Do You Do For a Living?

Posted by Drew Conklin on Fri, Apr 15, 2016 @ 12:04 PM

When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do. 

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Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying

Busted Brackets and Optimization

Posted by Drew Conklin on Thu, Mar 24, 2016 @ 11:03 AM


Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.

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Topics: traditional media buying, Media Agency, media planning, good media idea, media buying, digital media, media partner, Media, analyze, optimization, analysis

Client Watchdog: reconciliations and the media stewardship process

Posted by Scott Jones on Fri, Oct 11, 2013 @ 13:10 PM

 

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Topics: Media Agency, TV media buying, media buying, added value, Media, media reconciliation, Radio media buying

7 Ways to Butcher A Media Plan

Posted by Scott Christopher on Tue, Jun 25, 2013 @ 16:06 PM

You’ve got a new widget to launch, a fat advertising budget, & slick new creative to promote it - now what?!  You need some savvy media experts to do some research on your prospects and put a media plan together to reach them. The process of formulating that strategy can be extensive and is beyond the scope of a single blog post. But below are a few things to avoid if you want a strong media plan that actually gets results. 

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Topics: Media Agency, media planning, media buying, Media, How To

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