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Big Bad Data

Posted by Jeff Jones on Mon, May 23, 2016 @ 13:05 PM

In this era of “Big Data”, marketers need to be reminded that common sense plays a critical role in the development and implementation of effective marketing programs. Too often, agencies and brands can get bogged down in the rabbit hole of data analysis and don’t spend quality time looking at the holistic marketing strategy, customer experience and sales trends as an indication of campaign success.

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Topics: digital strategy, data

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