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Cox Automotive Expands Media Agency Partnership with McCulloch+Company

Posted by Jeff Jones on Mon, Apr 6, 2015 @ 10:04 AM

ATLANTA (April 5, 2015) – Cox Automotive, the leading provider of products and services that span the automotive ecosystem worldwide, has expanded its media agency partnership with Atlanta media services company, McCulloch+Company. In addition to managing dealer-facing advertising media planning and buying for Autotrader, Kelley Blue Book, vAuto and Trade-In Marketplace, McCulloch+Company will now also manage dealer-facing advertising media activity for Manheim and NextGear Capital.  Additionally, McCulloch+Company will provide consulting services for other Cox Automotive brands.

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Topics: agency news, client news, Cox Automotive, good media ideas

Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs

Posted by Jeff Jones on Thu, Jan 22, 2015 @ 10:01 AM

ATLANTA (Jan 22, 2015) – Husqvarna Group, the world’s largest producer of outdoor power products, has selected Atlanta-based media services agency McCulloch+Company to manage all dealer co-op media programs. McCulloch+Company will provide strategic media planning, campaign implementation, program management and research services to support Husqvarna local market sales initiatives. McCulloch+Company was chosen based on their creative media thinking, proven procedures and extensive spot-market expertise in digital, broadcast, print, out-of-home and direct marketing. 

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Topics: agency news, top Atlanta media buying firm, good media ideas, retail, new business, Husqvarna

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