--- title: "Good Media Idea: IBM's Smarter Cities OOH campaign" description: A top Atlanta outdoor media buying agency shares how IBM's OOH ad campaign effectively communicates their message of creating smarter cities. --- [Skip to main content](https://www.goodmediaideas.com/blog/bid/337783/Good-Media-Idea-IBM-s-Smarter-Cities-OOH-campaign#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Good Media Idea: IBM's Smarter Cities OOH campaign by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Mon, Jul 15, 2013 @ 11:07 AM We've said it before, but we love ideas that take the message of a campaign, incorporate a traditional medium to create an advertisement that expresses that message in a fuller way. It's memorable, effective, and exponentially increases the reach of your advertising, thereby making your ad budget work harder. This month's Good Media Idea comes from Oglivy & Mather, Paris and is an out of home campaign for IBM's Smarter Cities. Since the message was smarter cities, they created outdoor ads that were functional - adding a curve to become a bench or shelter, or slanting up stairs to become a ramp for a bike. It's brilliant, and effectively communicates the message of the campaign by making the cities where they appear smarter. Plus, as this [short video](http://adage.com/article/creativity-pick-of-the-day/ibm-s-ads-make-cities-a-place-live/241985/?utm_source=facebook&utm_medium=social&utm_content=402905) from Ad Week shows, people were taking pictures of the ads, impacted by it's creativity and thus it's message. Out-of-the-box out-of-home: that's a Good Media Idea. **Tags:** [good media ideas,](https://www.goodmediaideas.com/blog/topic/good-media-ideas) [out of home advertising,](https://www.goodmediaideas.com/blog/topic/out-of-home-advertising) [reinventing traditional advertising,](https://www.goodmediaideas.com/blog/topic/reinventing-traditional-advertising) [outdoor advertising,](https://www.goodmediaideas.com/blog/topic/outdoor-advertising) [top atlanta billboard media buying agency](https://www.goodmediaideas.com/blog/topic/top-atlanta-billboard-media-buying-agency) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Mon, Jul 15, 2013 @ 11:07 AM ### Related Articles ##### [![How to be a Good Client](https://www.goodmediaideas.com/hs-fs/hubfs/agreement-business-businessman-872957.jpg?width=520&height=294&name=agreement-business-businessman-872957.jpg) good media ideas • Thu, Aug 16, 2018 @ 17:08 PM How to be a Good Client 2 min read](https://www.goodmediaideas.com/blog/how-to-be-a-good-client) ##### [![Merging Print and Video: An Innovative B2B Idea](https://www.goodmediaideas.com/hs-fs/hubfs/02.jpg?width=520&height=294&name=02.jpg) good media ideas • Fri, Jun 1, 2018 @ 12:06 PM Merging Print and Video: An Innovative B2B Idea 3 min read](https://www.goodmediaideas.com/blog/merging-print-and-video-an-innovative-b2b-idea) ##### [![What's your Brand's Story?](https://www.goodmediaideas.com/hs-fs/hubfs/rock%20city.jpg?width=520&height=294&name=rock%20city.jpg) good media ideas • Thu, Oct 26, 2017 @ 16:10 PM What's your Brand's Story? 4 min read](https://www.goodmediaideas.com/blog/whats-your-brands-story) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. 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