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Good Media Idea: Nivea reimagines print ad

Posted by Scott Christopher on Mon, Sep 16, 2013 @ 10:09 AM

Here at McCulloch+Company, we love innovative new media ideas - but not just ideas that are innovative and creative for their own sakes, but rather ideas that further a brand's message. It's even better if the ad solves a problem your consumer has that then further enables them to use your product.

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Topics: good media ideas, print advertising, top print media buying firm, media buying, brazil, reinventing traditional advertising, nivea sunscreen, marshall mcluhan, creative advertising, top print media buying agency

Good Media Idea: IBM's Smarter Cities OOH campaign

Posted by Scott Christopher on Mon, Jul 15, 2013 @ 11:07 AM

We've said it before, but we love ideas that take the message of a campaign, incorporate a traditional medium to create an advertisement that expresses that message in a fuller way. It's memorable, effective, and exponentially increases the reach of your advertising, thereby making your ad budget work harder.

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Topics: good media ideas, out of home advertising, reinventing traditional advertising, outdoor advertising, top atlanta billboard media buying agency

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