More Good Media Ideas

This month's Good Media Idea features MINI Cooper and an excellent use of digital billboards in a campaign celebrating existing customers. Last summer, MINI UK bought a series of digital billboards in a highly trafficked area in London and featured images from actual MINI drivers' social accounts displaying their unusally strong relationships with their cars as a part of their 'Not Normal' campaign. But one week, they made these boards even more interactive. Using a team of "spotters" on the road, they identified MINI drivers to activate real-time "salutes" to the drivers by switching out customized creative to feature these actual drivers as they drove by! Watch more in the video below:

This week's Good Media Idea features a shoe brand, Asics, and their promotion of the NY Marathon last weekend. Their idea falls in the "Alternative Media" category for Media Life Magazine, and those are the types of media ideas we like. Here's the premise: A treadmill sponsored by Asics, is driven around New York City on a flatbed truck; it's preset to the record speed of an Olympian runner, Ryan Hall and folks on the street can strap in (there's a special harness hung overhead) and try to keep up to his 4:46/ mile pace. This is all to promote the NYC marathon. It's part event marketing, part PR-stunt, part creative out-of-home campaign, and ALL buzz worthy. We like it.

We've said it before, but we love ideas that take the message of a campaign, incorporate a traditional medium to create an advertisement that expresses that message in a fuller way. It's memorable, effective, and exponentially increases the reach of your advertising, thereby making your ad budget work harder.