This month's Good Media Idea features MINI Cooper and an excellent use of digital billboards in a campaign celebrating existing customers. Last summer, MINI UK bought a series of digital billboards in a highly trafficked area in London and featured images from actual MINI drivers' social accounts displaying their unusally strong relationships with their cars as a part of their 'Not Normal' campaign. But one week, they made these boards even more interactive. Using a team of "spotters" on the road, they identified MINI drivers to activate real-time "salutes" to the drivers by switching out customized creative to feature these actual drivers as they drove by! Watch more in the video below:
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