--- title: "Good Media Idea: Lexus creates InstaFilm" description: Scott shares this month's Good Media Idea featuring Lexus and their Instafilm. image: https://www.goodmediaideas.com/hs-fs/file-3158512813-jpg/images/lexus_instagram-resized-600.jpg --- [Skip to main content](https://www.goodmediaideas.com/blog/bid/405923/Good-Media-Idea-Lexus-creates-InstaFilm#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Good Media Idea: Lexus creates InstaFilm by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Wed, Jun 24, 2015 @ 11:06 AM This really falls in the category of cool marketing idea, since it is not technically paid media. But we love when we see a brand use a media channel so well. That's exactly what Lexus did when they activated brand ambassadors to create an "InstaFilm" at last year's Instameet in California. Lexus invited more than 200 Instagrammers to take photos of their new Lexus IS using their mobile devices, edit, and upload them to Instagram. Then they tagged it with their assigned frame, ie #Frame 103. After that, they were digitally sequenced together to create a stop-motion style film that same day. Empowering people to do something innovative on a platform they love? And featuring your new product? That's a good media idea. Read more about it [here](http://blog.business.instagram.com/post/56984042024/lexus-instafilm-during-the-7th-worldwide). ![Lexus Instagram resized 600](https://www.goodmediaideas.com/hs-fs/file-3158512813-jpg/images/lexus_instagram-resized-600.jpg) [Ads are rolling out](http://www.adweek.com/news/technology/instagram-just-unleashed-fully-operational-ad-business-165117?utm_term=AWK_AdBrand&utm_campaign=Adweek_Newsletter_2015150215&utm_content=15791916&utm_medium=social&utm_source=twitter) more widely on Instagram, but the spoils go to those brands who are already using the platform in creative ways like this.  What good media ideas have you seen lately? Leave a comment to share.  **Tags:** [Lexus,](https://www.goodmediaideas.com/blog/topic/lexus) [Instagram,](https://www.goodmediaideas.com/blog/topic/instagram) [social,](https://www.goodmediaideas.com/blog/topic/social) [good media idea](https://www.goodmediaideas.com/blog/topic/good-media-idea) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Wed, Jun 24, 2015 @ 11:06 AM ### Related Articles ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. ([Privacy Policy)](https://www.goodmediaideas.com/privacy_policy) ###### Categories - [good media ideas](https://www.goodmediaideas.com/blog/topic/good-media-ideas) - [media planning](https://www.goodmediaideas.com/blog/topic/media-planning) - [media buying](https://www.goodmediaideas.com/blog/topic/media-buying) - [Media Agency](https://www.goodmediaideas.com/blog/topic/media-agency) - [good media idea](https://www.goodmediaideas.com/blog/topic/good-media-idea) ###### Recent Posts - [Is Product Knowledge more important than Media Expertise?](https://www.goodmediaideas.com/blog/is-media-expertise-more-important-than-product-knowledge) - [Be Better at B2B, Part 2](https://www.goodmediaideas.com/blog/be-better-at-b2b-part-2) - [Be Better at B2B](https://www.goodmediaideas.com/blog/be-better-at-b2b) - [ChatGPT - Our New Replacement?](https://www.goodmediaideas.com/blog/chatgpt-our-replacement) - [Recruitment Campaigns Start with Good Media Ideas](https://www.goodmediaideas.com/blog/recruitment-campaigns-goodmediaideas)