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Client Success: Family Farm & Home

Posted by Drew Conklin on Mon, Jun 26, 2017 @ 11:06 AM

When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.

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Topics: programmatic advertising, media planning, media buying, out of home advertising, Radio media buying, case study, family farm and home, media success

McCulloch+Company Doing Good

Posted by Scott Christopher on Wed, Jun 21, 2017 @ 16:06 PM

Doing good is a value at our agency beyond the services we provide to our clients. We enjoy volunteering at charities and donating time and money to good causes. For example, our controller volunteers monthly at SafeHouse playing the drums and feeding folks there. Our digital media manager helped found a charity, HoPe, which helps Hispanics further their education. Helping others is part of our DNA.

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Topics: top Atlanta media buying advertising agency, doing good, charity

Upfront Review 2017

Posted by Drew Conklin on Fri, Jun 16, 2017 @ 09:06 AM

 

 

Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.  

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Topics: tv advertising, upfronts, broadcast

Using Programmatic for B2B Digital Campaigns

Posted by Scott Christopher on Mon, Jun 12, 2017 @ 12:06 PM

Programmatic has taken the advertising industry by storm the last few years, even impacting traditional media like TV and OOH. By programmatic, we mean the process by which data and technology is utilized in a more automated way for smarter and more efficient targeted advertising. As a media agency, we have fully immersed ourselves in this space, meeting with countless vendors and even recently on-boarding a self-serve DSP to create an in-house trading desk to better serve our clients. 

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Topics: B2B advertising, digital advertising, Atlanta digital advertising agency, programmatic advertising

Media Plan Synergy

Posted by Drew Conklin on Wed, Jun 7, 2017 @ 09:06 AM

Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much. 

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Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy

May Good Media Idea: Media and Creative That Work Together

Posted by Scott Christopher on Wed, May 31, 2017 @ 11:05 AM

Monday was Memorial Day, the official kick-off to summer. You likely consumed a frothy beverage or two, spent some time on a lake and/or grilled out with family and friends. This month's good media idea features a brand that is hoping to be imbibed greatly during those summer gatherings, especially by millennials - Mike's Hard Lemonade. To do that, they launched a new brand positioning, "Drink on the Bright Side." The creative is a playful, comedic approach to appeal to millennials and combat the negativity the brand says is currently on the internet. Below is one of the 15 second videos - Jackpot - in which a tanked dude wins a Mike's and a trip to a water park.

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Topics: creative agency, good media ideas, top Atlanta media buying advertising agency, summer, mikes hard lemonade

Google Marketing Next 2017 Recap

Posted by Scott Christopher on Thu, May 25, 2017 @ 14:05 PM

Earlier this week, Google announced some new offerings to their advertising options, including Google AdWords and Google Analytics. There was a lot about data and Machine Learning, but within the presentation there were many exciting things Google is doing to enhance measurement, attribution and the overall ad experience on both the consumer and advertiser side. And, of course, they plugged Google Assistant. You can view the hour-long presentation below:

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Topics: Atlanta digital advertising agency, SEM, Google Marketing Next, Google, Search

Benefits of Traditional Media: Print

Posted by Scott Christopher on Wed, May 24, 2017 @ 10:05 AM

We've been doing a series on the benefits of traditional media on the blog. You can catch up on earlier posts here and here. Why are we writing this? Because we are Luddites stuck in the dark ages, denying the existence of the internet? Not at all. It is because we are huge believers in media mix. No marketer should put all their eggs in one media channel basket. And with all the benefits that come through digital advertising - like trackability and measuring ROI - it also has its limitations and isn't the most trusted advertising medium. Yes, traditional channels still have value to reach your audience and enhance a digital advertising campaign. They all work together.

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Topics: Media Agency, print advertising, top print media buying agency, benefits of traditional media

Sneak Peek of SunTrust Park, the New home of the Atlanta Braves

Posted by Scott Christopher on Thu, Mar 30, 2017 @ 16:03 PM

Earlier this week, a few of us attended an AMA lunch at SunTrust Park, the new home of the Atlanta Braves. Derek Schiller, President of Business at the Braves, shared the ins and outs of marketing the South's Favorite Baseball team. He shared some of the unique things about the Braves brand and their approach to the new ballpark. In a word, their focus is on "Experience." That's what fans want - and the new stadium has it. From different "neighborhoods" throughout the park, to Comcast-supported all-fiber internet, to new restaurants and better, closer seats throughout the ballpark, SunTrust Park looks to deliver a top-notch fan experience.

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Topics: top Atlanta media buying advertising agency, sports marketing, Braves, best media agency, sponsorship

Transparency, Fraud and our in-house Trading Desk

Posted by Drew Conklin on Wed, Mar 29, 2017 @ 09:03 AM

We live in a world of "buzzwords." Everywhere we turn, a new one seems to pop up and it is hard to keep track of all of them. While the terms "transparency" and "fraud" are not technically buzzwords, they feel that way in the world of Digital Media. We hate to use buzzwords without defining them, so here we go. By transparency, we mean being open and honest with our clients - from where their money is being spent, to our fees, vendor contracts, full disclosure of all digital reporting, and more. We will define fraud a little later.

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Topics: Atlanta media buying agancy, fraud, transparency, trading desk

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