More Good Media Ideas

Welcome to the McCulloch+Company Blog

The State of Retail in the Age of Amazon

Posted by Scott Christopher on Mon, Jul 10, 2017 @ 12:07 PM

We like following the retail sector, working with several clients in the space. And I--as a shopper--enjoy seeing brands innovate to surprise and delight me to earn my business in this current era of e- and m-commerce. It has certainly been a tumultuous year for retail, though with weekly announcements of store closings by stalwart industry brands like Macy's and Sears. The evolution to online shopping by the average American consumer has been especially swift in recent months, led by e-commerce giant Amazon. Prime membership is now estimated to be up to 80 million in the US, most of them in affluent households; and Amazon has shown no signs of slowing its aggressive stance in retail, with announcements late last month aimed at disrupting both grocery (Whole Foods Market purchase) and clothing stores (Prime Wardrobe). The stakes for retailers couldn't be higher and the demand to adapt couldn't be greater. But does all this mean brick-and-mortar storefronts are dead? That all successful retail brands will be 100% online? I don't think so. Here's why....

Read More

Topics: retail, digital marketing, amazon, whole foods

June Good Media Idea: Direct Mail

Posted by Jeff Jones on Fri, Jun 30, 2017 @ 11:06 AM

Has your mailman seemed bored lately? It might be due to lower direct mail volume. According to the Direct & Marketing Association (DMA), direct mail usage is projected to experience a 19% decline over the next year as marketers continue to migrate to digital. However, with digital Click Through Rates (CTR) deteriorating, click fraud making headlines and most consumers blurry-eyed from screen fatigue, direct mail could be a good media idea for some brands. In the same DMA report, direct mail response rates are on the rise and it’s currently ranked third in ROI (27%) behind email (122%) and social media (28%).

Read More

Topics: Traditional Advertising, direct mail, good media ideas

Client Success: Family Farm & Home

Posted by Drew Conklin on Mon, Jun 26, 2017 @ 11:06 AM

When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.

Read More

Topics: case study, family farm and home, media planning, media success, media buying, programmatic advertising, out of home advertising, Radio media buying

McCulloch+Company Doing Good

Posted by Scott Christopher on Wed, Jun 21, 2017 @ 16:06 PM

Doing good is a value at our agency beyond the services we provide to our clients. We enjoy volunteering at charities and donating time and money to good causes. For example, our controller volunteers monthly at SafeHouse playing the drums and feeding folks there. Our digital media manager helped found a charity, HoPe, which helps Hispanics further their education. Helping others is part of our DNA.

Read More

Topics: doing good, charity, top Atlanta media buying advertising agency

Upfront Review 2017

Posted by Drew Conklin on Fri, Jun 16, 2017 @ 09:06 AM

 

 

Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.  

Read More

Topics: tv advertising, upfronts, broadcast

Using Programmatic for B2B Digital Campaigns

Posted by Scott Christopher on Mon, Jun 12, 2017 @ 12:06 PM

Programmatic has taken the advertising industry by storm the last few years, even impacting traditional media like TV and OOH. By programmatic, we mean the process by which data and technology is utilized in a more automated way for smarter and more efficient targeted advertising. As a media agency, we have fully immersed ourselves in this space, meeting with countless vendors and even recently on-boarding a self-serve DSP to create an in-house trading desk to better serve our clients. 

Read More

Topics: programmatic advertising, Atlanta digital advertising agency, B2B advertising, digital advertising

Media Plan Synergy

Posted by Drew Conklin on Wed, Jun 7, 2017 @ 09:06 AM

Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much. 

Read More

Topics: Traditional Advertising, benefits of traditional media, digital advertising, broadcast, radio, print advertising, out of home advertising, media buying, synergy, media synergy

May Good Media Idea: Media and Creative That Work Together

Posted by Scott Christopher on Wed, May 31, 2017 @ 11:05 AM

Monday was Memorial Day, the official kick-off to summer. You likely consumed a frothy beverage or two, spent some time on a lake and/or grilled out with family and friends. This month's good media idea features a brand that is hoping to be imbibed greatly during those summer gatherings, especially by millennials - Mike's Hard Lemonade. To do that, they launched a new brand positioning, "Drink on the Bright Side." The creative is a playful, comedic approach to appeal to millennials and combat the negativity the brand says is currently on the internet. Below is one of the 15 second videos - Jackpot - in which a tanked dude wins a Mike's and a trip to a water park.

Read More

Topics: good media ideas, summer, mikes hard lemonade, creative agency, top Atlanta media buying advertising agency

Google Marketing Next 2017 Recap

Posted by Scott Christopher on Thu, May 25, 2017 @ 14:05 PM

Earlier this week, Google announced some new offerings to their advertising options, including Google AdWords and Google Analytics. There was a lot about data and Machine Learning, but within the presentation there were many exciting things Google is doing to enhance measurement, attribution and the overall ad experience on both the consumer and advertiser side. And, of course, they plugged Google Assistant. You can view the hour-long presentation below:

Read More

Topics: Google Marketing Next, Google, Search, SEM, Atlanta digital advertising agency

Benefits of Traditional Media: Print

Posted by Scott Christopher on Wed, May 24, 2017 @ 10:05 AM

We've been doing a series on the benefits of traditional media on the blog. You can catch up on earlier posts here and here. Why are we writing this? Because we are Luddites stuck in the dark ages, denying the existence of the internet? Not at all. It is because we are huge believers in media mix. No marketer should put all their eggs in one media channel basket. And with all the benefits that come through digital advertising - like trackability and measuring ROI - it also has its limitations and isn't the most trusted advertising medium. Yes, traditional channels still have value to reach your audience and enhance a digital advertising campaign. They all work together.

Read More

Topics: print advertising, top print media buying agency, Media Agency, benefits of traditional media

Subscribe to the Good Media Ideas eNewsletter

Subscribe to Good Media Ideas Blog Updates

Recent Posts