More Good Media Ideas

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May Good Media Idea: Media and Creative That Work Together

Posted by Scott Christopher on Wed, May 31, 2017 @ 11:05 AM

Monday was Memorial Day, the official kick-off to summer. You likely consumed a frothy beverage or two, spent some time on a lake and/or grilled out with family and friends. This month's good media idea features a brand that is hoping to be imbibed greatly during those summer gatherings, especially by millennials - Mike's Hard Lemonade. To do that, they launched a new brand positioning, "Drink on the Bright Side." The creative is a playful, comedic approach to appeal to millennials and combat the negativity the brand says is currently on the internet. Below is one of the 15 second videos - Jackpot - in which a tanked dude wins a Mike's and a trip to a water park.

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Topics: creative agency, good media ideas, top Atlanta media buying advertising agency, summer, mikes hard lemonade

Google Marketing Next 2017 Recap

Posted by Scott Christopher on Thu, May 25, 2017 @ 14:05 PM

Earlier this week, Google announced some new offerings to their advertising options, including Google AdWords and Google Analytics. There was a lot about data and Machine Learning, but within the presentation there were many exciting things Google is doing to enhance measurement, attribution and the overall ad experience on both the consumer and advertiser side. And, of course, they plugged Google Assistant. You can view the hour-long presentation below:

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Topics: Atlanta digital advertising agency, SEM, Google Marketing Next, Google, Search

Benefits of Traditional Media: Print

Posted by Scott Christopher on Wed, May 24, 2017 @ 10:05 AM

We've been doing a series on the benefits of traditional media on the blog. You can catch up on earlier posts here and here. Why are we writing this? Because we are Luddites stuck in the dark ages, denying the existence of the internet? Not at all. It is because we are huge believers in media mix. No marketer should put all their eggs in one media channel basket. And with all the benefits that come through digital advertising - like trackability and measuring ROI - it also has its limitations and isn't the most trusted advertising medium. Yes, traditional channels still have value to reach your audience and enhance a digital advertising campaign. They all work together.

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Topics: Media Agency, print advertising, top print media buying agency, benefits of traditional media

Sneak Peek of SunTrust Park, the New home of the Atlanta Braves

Posted by Scott Christopher on Thu, Mar 30, 2017 @ 16:03 PM

Earlier this week, a few of us attended an AMA lunch at SunTrust Park, the new home of the Atlanta Braves. Derek Schiller, President of Business at the Braves, shared the ins and outs of marketing the South's Favorite Baseball team. He shared some of the unique things about the Braves brand and their approach to the new ballpark. In a word, their focus is on "Experience." That's what fans want - and the new stadium has it. From different "neighborhoods" throughout the park, to Comcast-supported all-fiber internet, to new restaurants and better, closer seats throughout the ballpark, SunTrust Park looks to deliver a top-notch fan experience.

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Topics: top Atlanta media buying advertising agency, sports marketing, Braves, best media agency, sponsorship

Transparency, Fraud and our in-house Trading Desk

Posted by Drew Conklin on Wed, Mar 29, 2017 @ 09:03 AM

We live in a world of "buzzwords." Everywhere we turn, a new one seems to pop up and it is hard to keep track of all of them. While the terms "transparency" and "fraud" are not technically buzzwords, they feel that way in the world of Digital Media. We hate to use buzzwords without defining them, so here we go. By transparency, we mean being open and honest with our clients - from where their money is being spent, to our fees, vendor contracts, full disclosure of all digital reporting, and more. We will define fraud a little later.

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Topics: Atlanta media buying agancy, fraud, transparency, trading desk

March Good Media Idea: Weather-triggered custom song on Spotify

Posted by Scott Christopher on Mon, Mar 20, 2017 @ 13:03 PM

We've discussed utilizing weather to deliver advertising before on the blog. But this month's good media idea features a new take on weather-triggering involving Spotify. The North Face commissioned the band White Denim to write the song 'Rain Drop' to promote its new waterproof jacket, Apex Flex GTX. Although the song is on Spotify, it can only be 'unlocked' via custom landing page in locations where it is raining. The song was even played by the band last week at South by Southwest; and the jacket was prominently featured during the performance in which the band was pummeled by a virtual storm on stage!

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Topics: online music streaming, good media idea, top southeast media buying agency, brand

McCulloch goes to the AMYs

Posted by Scott Christopher on Fri, Mar 10, 2017 @ 17:03 PM

We were thrilled to sponsor and attend the 60th annual American Marketing Association AMY awards last night at the College Football Hall of Fame. We were especially excited because one of our long-term clients, John Kovac of Cox Automotive, received the Lifetime Achievement Award. This relationship goes back to the late 90s when the partnership with this client first began. Our Media Director, Jeff Jones worked with John when he first started at what was then AutoConnect (now Autotrader). Now John is the EVP and CMO over all the Cox Automotive brands. This nearly 20 year partnership speaks to the strong relationships our agency develops, and more specifically our Media Director. Jeff is professional yet personable. He's thorough and leads the agency in consistently over-delivering for our clients while always acting with the utmost integrity. It's definitely a two-way street, though - and John is an insightful and top-notch client. We were honored that he referenced his valuable agency relationships in his acceptance speech last night.

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Topics: Atlanta digital advertising agency, atlanta advertising, ama, amys, atlanta marketing

Inside the Marketing Clubhouse

Posted by Jeff Jones on Wed, Mar 1, 2017 @ 16:03 PM

In golf, a good caddy is invaluable: providing advice on club selection, reading the contour of the greens and calming a nervous golfer before a critical shot. An irreplaceable caddy relies on his local knowledge to guide a golfer through the challenges of each round. For a few minutes, let me be your marketing caddy. I’ve taken a few of the most over-used golf phrases and applied them to marketing truths. Hopefully, you find this helpful and somewhat amusing... and won't be doing this to me by the end of this post:

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Topics: media planning, Media, golf

February Good Media Idea: Media Mix

Posted by Scott Christopher on Tue, Feb 28, 2017 @ 16:02 PM

We try on a semi-monthly basis to highlight on the blog some good media ideas we have seen lately. For example this tourism campaign in Australia that allows airport visitors to pet cheetahs and chase rat kangaroos via augmented reality. But this month I'd like to focus on a media planning fundamental: media mix. It's the whole "don't put all your eggs in one basket" concept, and it's still true in a digital world; maybe even more so.

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Topics: digital advertising, Media Agency, media planning, media mix

Gwinnett Heat needs your help

Posted by Scott Christopher on Fri, Feb 3, 2017 @ 09:02 AM

Sometimes we do good in the world and it makes an immediate difference. That was the case with our contribution to help coordinate the wrapping of a trailer owned by the non-profit adapted sports team, Gwinnett Heat. The team used the trailer to transport the athletes' wheelchairs and equipment to games - until it was stolen over Christmas break. The trailer wasn't insured by the county.

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Topics: doing good

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