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Good Media Idea: Corona, a billboard and the moon

Posted by Scott Christopher on Wed, Jun 12, 2013 @ 10:06 AM

Here at McCulloch+Company, we live for media ideas that are creative, buzz-worthy, and just wonky enough to work. This week’s Good Media Idea (just in time for summer) is off the charts in the creative department - but it’s all around one simple idea - what if the moon became the lime in a huge Corona bottle? We especially love that the execution of the idea required hiring an astronomer.  

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Topics: good media ideas, media planning, corona, outdoor advertising, creative advertising

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