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Digital Media Strategy - Best Practices, part 2

Posted by Scott Christopher on Mon, Mar 23, 2015 @ 15:03 PM

Last month I started this series on Best Practices for Digital Strategy. Read the first post here. Before I get into today's best practice, I want to share an article I recently read in the Harvard Business Review. It contains spot-on advice to make sure you are asking the right questions when developing your digital marketing strategy - to be more than just attention-grabbing online. From the article:

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Topics: good media ideas, digital marketing, digital media buying, best practices, CTAs, call-to-action

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