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Why is Online Advertising still the Wild, Wild West?!

Posted by Jeff Jones on Thu, May 8, 2014 @ 14:05 PM

Warning: this might qualify as a "blant" --- a blog rant. We try to shy away from these, but I’ve got to get this off my chest.

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Topics: top Atlanta media buying advertising agency, interactive media buying, blant

Native Advertising: Friend or Foe?

Posted by Scott Christopher on Tue, May 6, 2014 @ 12:05 PM

If you have been around the advertising world lately, you probably have heard the term "native advertising" quite a bit. Conversations around the legitimacy and effectiveness of this new mode of advertising have taken our industry by storm in the last few years. What is native advertising, is it a good media idea for brands and a viable ad offering for publishers? This blog will attempt to answer those questions as I explore the risks and potential rewards of marketing this way.

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Topics: good media ideas, interactive media buying, top atlanta interactive agency, native advertising

Media News: CBS inks deal with Rentrak

Posted by Scott Christopher on Thu, Jan 30, 2014 @ 22:01 PM

In the media world, there was some big news earlier this month when CBS announced they would be using Rentrak's ratings data as "currency" in their new TV buys. This was quite a boost for the company that up until now was a distant second to ratings company behemoth Nielsen who seemed to be unstoppable in it's growth having acquired radio data company Arbitron last year. 

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Topics: Atlanta, top atlanta radio media placement, good media idea, Agency, ratings, Nielsen, top Atlanta media buying advertising agency, Rentrak, retail advertising, interactive media buying, tv media buying agency, CBS, TV strategy, Super Bowl advertising, Radio media buying

Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

Aereo shakes TV industry up

Posted by Scott Christopher on Thu, Oct 31, 2013 @ 09:10 AM

You may have heard about this little company called Aereo TV that has recently shaken the traditional broadcast industry up. In a nutshell, they offer broadcast television streaming live online or devices through a digital antenna via a low monthly subscription a la Hulu Plus and Netflix. They also have a DVR built in. But the way that they do this is what has been controversial. Through what many broadcast networks deem a legal loophole, Aereo captures the over-the-air signal of the main networks and then retransmit those free signals to consumers without paying the networks for that content. Traditionally retransmitters of that content either have to have a license or at least pay the networks for that content, so the networks say the same rules should apply for Aereo. After all Aereo is making money off of their content - they should be reimbursed, right? It's had Les Moonves of CBS up in arms and even caused Fox to threaten to become a cable channel if Aereo was allowed to stay in business.

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Topics: aereo, top tv ad buying agency, online video streaming, Netflix, good media ideas, interactive media planning, media planning, top roswell media buying company, aereo wins court battles, top atlanta tv ad buying agency, interactive media buying, hulu plus

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