The condundrum of mobile advertising plagues us media folks every day. We all read the studies about how much mobile and tablet usage is up and only growing. But we also know all the realities of the limitation of advertising within this medium. As consumers we experience these everyday: ad intrusion, poor user experience, accidentally clicking on a banner or interstitial on the already small screen that takes us away from our article or app. And then on the advertising side there are similar pit-falls: small screen space to communicate your brand message, low click-through rates, limited functionality, invading your potential customer's very personal mobile device space, etc. And all of this on a virtual mini-computer that fits in your pocket - seems it would be easier to figure out how to advertise well in this space!
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