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Why the Aereo Supreme Court case matters

Posted by Scott Christopher on Wed, Jun 25, 2014 @ 10:06 AM

Any day now* the Supreme Court will be ruling on the decision about the over-the-air/cloud DVR company Aereo. (Read my original assessment of Aereo that I wrote last fall here). At issue is whether Aereo should have to pay retransmission fees to the broadcasters for their content, like most cable companies, or if what they are supplying is simply a technological service for consumers, shifting the digital antenna from their roof to the cloud. We are watching this case because we believe a lot is at stake, for the advertising industry, cable consumers, and the television ecosystem in general. 

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Topics: aereo, media buying company Atlanta, good media ideas, cloud computing

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