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What's Verizon after in its acquisition of AOL?

Posted by Scott Christopher on Wed, May 13, 2015 @ 11:05 AM

You likely heard the news yesterday that Verizon is seeking to acquire AOL for $4.4 billion dollars. And like me, you may have asked "AOL is still a thing and it's worth that much?" or "AOL owns The Huffington Post?" But it quickly became clear what this deal was about - that's right, advertising - and programmatic buying at that.

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Topics: aol, verizon, programmatic advertising, ad targeting, over-the-top, good media ideas, ott

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