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The Fall 2014 Television Line-Up: Who will make it to Summer?

Posted by Neil Pace on Fri, Sep 26, 2014 @ 16:09 PM

In what we hope will be an annual tradition
here at McCulloch+Company, we're going to give you a few of our picks for winners, losers, and "maybes" from the crop of new television shows. When we did this last year, we did great with our picks of shows that were sure to be canceled--all three are gone--but we were off on what we thought were good bets. Hostages had a great premise, but apparently no one else wanted to pay the ransom. Super Fun Night had a hilarious and up-and-coming lead in Rebel Wilson, but what's funny in a movie turned out to be less funny week after week. Even Marvel's Agents of S.H.I.E.L.D., which did manage to make it to a second season, was in real jeopardy for a while. It took a theatrical movie's major plot twist to save it from cancellation.  

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Topics: television, ratings, Nielsen, tv

Media News: CBS inks deal with Rentrak

Posted by Scott Christopher on Thu, Jan 30, 2014 @ 22:01 PM

In the media world, there was some big news earlier this month when CBS announced they would be using Rentrak's ratings data as "currency" in their new TV buys. This was quite a boost for the company that up until now was a distant second to ratings company behemoth Nielsen who seemed to be unstoppable in it's growth having acquired radio data company Arbitron last year. 

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Topics: Atlanta, top atlanta radio media placement, good media idea, Agency, ratings, Nielsen, top Atlanta media buying advertising agency, Rentrak, retail advertising, interactive media buying, tv media buying agency, CBS, TV strategy, Super Bowl advertising, Radio media buying

CBS wins the May sweeps

Posted by Scott Christopher on Mon, May 27, 2013 @ 17:05 PM

Last week it was announced that CBS won the coveted May Sweeps period - the Nielsen ratings race that happens every May. This is is the final week that Nielsen is collecting data for their national May research “book.” That's what us media geeks use 

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Topics: TV media buying, ratings, ad revenue, CBS wins sweeps, content, TV strategy, How To

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