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Programmatic Buying: Is It Real-Time or Not?

Posted by Neil Pace on Wed, Oct 1, 2014 @ 13:10 PM

In an earlier blog, I gave a topline definition of programmatic buying from beginning to end. It touched on all the basics, but I didn't really go into any detail. I wanted to go through each step of programmatic to make sure everyone was clear about this new technology. The first question that I wanted to address is: Is programmatic the same as real-time bidding (RTB)? The answer is--sort of.

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Topics: RTB, programmatic, real time buying, digital

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