More Good Media Ideas

In 1989, Stephen Covey wrote his bestselling book "The 7 Habits of Highly Effective People" which went on to sell over 25 million copies. The purpose of the book was to help readers understand that everyone has a different perspective -two people can see the exact same thing and yet observe separate things - which can often be a hurdle when trying to achieve a common goal. Covey devised 7 habits that will get these differing perspectives in sync. A recent article asked if these habits were still valid in today's world (in a word, the answer is yes). While reading, I realized that - not only are these habits valid - they should be applied to your business practices as well. But what does this mean when applying them to your media agency?

As most of you probably know, part of my blog title is a quote from what has been called the best Star Wars movie. This line is spoken by Yoda during an iconic scene in the film. Luke Skywalker's X-Wing is sinking in the swamp. He tries his best to use the Force to lift his ship out of the water. Try as he might, he just can't do it. Yoda, who until this point in the movie has been mostly shown as a very small and feeble creature, not only lifts the craft with ease, but flies it around the swamp before gently setting it down safe and sound.