In 1989, Stephen Covey wrote his bestselling book "The 7 Habits of Highly Effective People" which went on to sell over 25 million copies. The purpose of the book was to help readers understand that everyone has a different perspective -two people can see the exact same thing and yet observe separate things - which can often be a hurdle when trying to achieve a common goal. Covey devised 7 habits that will get these differing perspectives in sync. A recent article asked if these habits were still valid in today's world (in a word, the answer is yes). While reading, I realized that - not only are these habits valid - they should be applied to your business practices as well. But what does this mean when applying them to your media agency?
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