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Book Review - Top of the Morning by Brian Stelter

Posted by Scott Christopher on Fri, Sep 13, 2013 @ 13:09 PM

I recently picked as one of my summer reads Top of the Morning-inside the Cutthroat world of Morning TV by media columnist for the New York Times, Brian Stelter. The book is all about the morning TV battles, the segment or "daypart" that we in the media buying world refer to as "Early Morning." This window usually ranges from 6am to 9am and on the major broadcast networks includes the Today show on NBC, Good Morning America on ABC, and currently CBS This Morning on CBS. (The other big network, Fox, only has national programming through cable not on broadcast - that's relegated to the local affiliates).

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Topics: traditional media buying, top tv ad buying agency, good media ideas, media planning, media buying, ad revenue, Top of the Morning, brian stelter, Today Show, Robin Roberts, Ann Curry

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