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How Apple Music will change the music streaming landscape

Posted by Scott Christopher on Thu, Jun 11, 2015 @ 14:06 PM

You likely heard the news earlier this week, that Apple announced a new streaming service called Apple Music. From everything we've read, it seems to be a revamping of the iTunes Radio service they announced a couple of years ago, but now it does much more and integrates the attributes of Beats music, the streaming service Apple acquired last year. The subscription-based service builds off what many of the competitors already do. It's a $10/month on-demand music service, but with a 3 month trial for users when it launches later this month. It seems Apple though is trying to allure subscribers through exclusive features like curated playlists by artists, a worldwide "always on" radio station called Beats1, and accessibility to exclusive artist content like photos and videos through a feature called Connect.

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Topics: online music streaming, digital advertising agency, Apple

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