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What's lost when you don't have a media strategy

Posted by Scott Christopher on Fri, Nov 17, 2017 @ 15:11 PM

If you've never had a media strategy, you may wonder what the benefits are for going that route. It's just buying ads, right? How strategic can you really get? Well, the clients we work with at McCulloch + Company have come to know the benefits of goal alignment and developing a comprehensive media strategy with tactics to reach prospects at every stage of the buyer's journey. They've seen how helpful it is to develop a strategy based on their marketing goals, target demographic, geography, creative asset availability, budget and many other factors. If you're not there yet, perhaps it's helpful to see what you're missing out on by not having a media strategy.

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Topics: media planning, Atlanta media buying agancy, media strategy

Transparency, Fraud and our in-house Trading Desk

Posted by Drew Conklin on Wed, Mar 29, 2017 @ 09:03 AM

We live in a world of "buzzwords." Everywhere we turn, a new one seems to pop up and it is hard to keep track of all of them. While the terms "transparency" and "fraud" are not technically buzzwords, they feel that way in the world of Digital Media. We hate to use buzzwords without defining them, so here we go. By transparency, we mean being open and honest with our clients - from where their money is being spent, to our fees, vendor contracts, full disclosure of all digital reporting, and more. We will define fraud a little later.

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Topics: Atlanta media buying agancy, fraud, transparency, trading desk

Braves, Hawks & Falcons share marketing insight at Atlanta AMA event

Posted by Scott Christopher on Fri, May 29, 2015 @ 16:05 PM

All of Atlanta is licking their collective wounds after the sports week we've had. After a hot end of season and playoff run, the Hawks got swept by King James and the Cavs in the conference finals. The Braves are not doing so hot, either. But last week at the Atlanta AMA event, these two teams' heads of marketing along with the Falcons top marketer were all smiles and shared some insight into how they promote their "products" to our city. A few of our team members attended the event and came back with some valuable takeaways that I'd like to share here. Turns out the same marketing principles are applicable no matter what the industry --whether sports, retail, B2B or tourism. 

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Topics: Hawks, sports marketing, Braves, Atlanta media buying agancy

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