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"We'll be right Back" - Unsold Inventory or Technical Glitch?

Posted by Scott Christopher on Thu, Apr 19, 2018 @ 16:04 PM

We've all seen it. That commercial break screen on ESPN, CNN or other apps when streaming TV via your Over-the-Top (OTT) device of choice (Roku, Apple TV, etc.). It appears during a break that's supposed to show you 30 second commercials. Maybe it does show one or two - but for the majority of the commercial pod it's just that screen with the graphic and annoying music.

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Topics: digital advertising, online video, good media idea, Atlanta TV buying agencies, ott, TV streaming, broadcast tv buying, media strategy

McCulloch+Company featured on North Fulton Business Radio podcast

Posted by Scott Christopher on Wed, Dec 21, 2016 @ 15:12 PM

This week I had the chance to participate on a live podcast hosted by our friends at North Fulton Business Radio. Each Tuesday they feature business leaders in our area and they had me on to share some marketing tips as well as insights from the advertising agency world. I also explained some of the benefits of partnering with a media agency like us. If you'd like to listen to the archived version, click here

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Topics: media planning Atlanta, media buying, Atlanta TV buying agencies

2015: The Year TV Streaming will become Main Stream

Posted by Scott Christopher on Fri, Feb 20, 2015 @ 14:02 PM

I'm prepared to make a bold prediction for 2015. It will be the year that online video streaming for TV will finally go main stream. Bold - isn't it? How can I be this confident (only 6 weeks into the year... but Chinese New Year was just yesterday). Well, on this blog I have written about this possibility, the last domino being the announcements late last year from HBO and CBS that they would offer paid subscriptions to their content "Over the Top" (OTT) on channels that can be accessed on devices like Roku, Amazon Fire and Apple TV. I chronicled the Aereo case, right from the beginning. And as I shared in my post a couple of months ago, those recent announcements revealed a lot about why this fight went all the way to the Supreme Court. Yes - the industry had read the tea leaves, and knew that the future would be in internet TV. They were all developing these options behind the scenes and Aereo had beaten them to the punch (saying nothing of making money off their content without paying them). 

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Topics: good media ideas, Atlanta TV buying agencies, TV streaming, Sling TV

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