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Leveraging Digital Media to Sell more Cars

Posted by Scott Christopher on Fri, Dec 2, 2016 @ 14:12 PM

As an advertising agency, we work hard to craft media plans that are not just noteworthy, but actually achieve the goals of our clients. We don't just want to see if click-through rates are above benchmark, but also if site engagement was achieved, did the leads generated result in sales? Were more widgets sold? This reality is especially important in the auto industry where gross margins for dealers are growing ever thinner and shoppers ever savvier. We understand car dealers are in the business to sell more cars, and we're in the business to help them do that.

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Topics: digital media, mobile, automotive advertising, digital strategy, car dealer

A Media Planner's Approach to B2B Advertising: Part One

Posted by Sean Norton on Thu, Feb 20, 2014 @ 14:02 PM


Not unlike consumer advertising, media planning and buying in the B2B space is largely about efficiently reaching a client’s target audience, within a finite budget, at precisely the right time. All the while, we must stay true to a communication strategy, allow for creative flexibility, produce tangible results and stay a step ahead of the competition. Sounds like a lot of work, but that’s not all. While B2B audiences (and budgets) are relatively smaller than those in the consumer world, we still face many nuances that make planning and buying in this space quite challenging. Some of these include:

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Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising

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