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March Good Media Idea: Weather-triggered custom song on Spotify

Posted by Scott Christopher on Mon, Mar 20, 2017 @ 13:03 PM

We've discussed utilizing weather to deliver advertising before on the blog. But this month's good media idea features a new take on weather-triggering involving Spotify. The North Face commissioned the band White Denim to write the song 'Rain Drop' to promote its new waterproof jacket, Apex Flex GTX. Although the song is on Spotify, it can only be 'unlocked' via custom landing page in locations where it is raining. The song was even played by the band last week at South by Southwest; and the jacket was prominently featured during the performance in which the band was pummeled by a virtual storm on stage!

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Topics: online music streaming, good media idea, top southeast media buying agency, brand

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