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"We'll be right Back" - Unsold Inventory or Technical Glitch?

Posted by Scott Christopher on Thu, Apr 19, 2018 @ 16:04 PM

We've all seen it. That commercial break screen on ESPN, CNN or other apps when streaming TV via your Over-the-Top (OTT) device of choice (Roku, Apple TV, etc.). It appears during a break that's supposed to show you 30 second commercials. Maybe it does show one or two - but for the majority of the commercial pod it's just that screen with the graphic and annoying music.

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Topics: digital advertising, online video, good media idea, Atlanta TV buying agencies, ott, TV streaming, broadcast tv buying, media strategy

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