More Good Media Ideas

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The State of Retail in the Age of Amazon

Posted by Scott Christopher on Mon, Jul 10, 2017 @ 12:07 PM

We like following the retail sector, working with several clients in the space. And I--as a shopper--enjoy seeing brands innovate to surprise and delight me to earn my business in this current era of e- and m-commerce. It has certainly been a tumultuous year for retail, though with weekly announcements of store closings by stalwart industry brands like Macy's and Sears. The evolution to online shopping by the average American consumer has been especially swift in recent months, led by e-commerce giant Amazon. Prime membership is now estimated to be up to 80 million in the US, most of them in affluent households; and Amazon has shown no signs of slowing its aggressive stance in retail, with announcements late last month aimed at disrupting both grocery (Whole Foods Market purchase) and clothing stores (Prime Wardrobe). The stakes for retailers couldn't be higher and the demand to adapt couldn't be greater. But does all this mean brick-and-mortar storefronts are dead? That all successful retail brands will be 100% online? I don't think so. Here's why....

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Topics: digital marketing, retail, amazon, whole foods

How to host a successful webinar

Posted by Scott Christopher on Mon, Aug 31, 2015 @ 16:08 PM

Lately I've been deemed the "webinar guru" here at McCulloch+Company. In fact, I've helped coordinate 3 with different clients just this month.  There's a very good reason I am such a huge proponent of these online seminars and recommend them often to our B2B clients. For your money in the B2B marketing space, there's very little else a company can do that's as successful in generating leads. And they are qualified leads, too - having submitted their information to register, and then invested an hour of their time. There are several more residual benefits that come along with participating in this type of content marketing - including thought-leadership within your industry. 

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Topics: good media ideas, digital marketing, webinars, content marketing, B2B marketing strategy, best practices

Digital Media Strategy part 3 - Landing Page and Form Best Practices

Posted by Scott Christopher on Thu, Jun 4, 2015 @ 15:06 PM

Time to get back on the wagon and write about developing a quality digital media strategy. This time in our series on digital media strategy, we will focus on best practices for landing page and form designs. You've developed your KPIs and CTAs. Now you need to create within your CMS a landing page for your website that effectively converts your prospects that land there into leads. (can we have more acronyms in marketing, please?) There are certain things you should do and not do in designing these pages and the forms found there to make them most effective with high conversion rates. In this post, I will share just a few high-level best practices on this topic - all that we have learned from Hubspot, the CMS we use.

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Topics: good media ideas, digital marketing, digital media buying, B2B marketing strategy, best practices

Digital Media Strategy - Best Practices, part 2

Posted by Scott Christopher on Mon, Mar 23, 2015 @ 15:03 PM

Last month I started this series on Best Practices for Digital Strategy. Read the first post here. Before I get into today's best practice, I want to share an article I recently read in the Harvard Business Review. It contains spot-on advice to make sure you are asking the right questions when developing your digital marketing strategy - to be more than just attention-grabbing online. From the article:

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Topics: good media ideas, digital marketing, digital media buying, best practices, CTAs, call-to-action

Digital Media Strategy - Best Practices, part 1

Posted by Scott Christopher on Mon, Feb 9, 2015 @ 11:02 AM

When it comes to promoting a business online, all marketers know they have to do it - that's where their prospects are. But what's the best way to go about it? In this series, I will share some principles we have uncovered in advising clients in their media planning - for both tradition and digital media (yes- there is some crossover between these channels, believe it or not) over the years.

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Topics: good media ideas, digital marketing, KPIs, digital media buying

Good Media Idea: Webinars that generate qualified leads

Posted by Scott Christopher on Mon, Mar 31, 2014 @ 13:03 PM

For this month's good media idea we will highlight webinars, specifically in the B2B marketing space. If you are not familiar with the term, a webinar is an online seminar conducted usually by a publisher and sponsor in which participants pre-register, then log-in to view at a specified time the audio/visual presentation. It is usually timed at an hour, with 45 minutes of a presentation, and 15 minutes for question and answer at the end. Webinars topics vary widely, but usually focus on either a relevant topic to the reader, or discuss an industry problem. Some may even qualify for continuing education credit in certain fields. Above all, webinars should not be a sales pitch of a product - but more on that later. After the webinar is conducted, the publisher or platform usually provides all of the contact information of registrants to the sponsor. Then the sponsor has a fresh set of pre-qualified leads (people that invested an hour of their time to learn more on the topic and company) to begin to nurture. 

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Topics: good media ideas, digital marketing, webinars, content marketing, B2B marketing strategy

Media Planning Basics: Part Two

Posted by Scott Christopher on Mon, Mar 24, 2014 @ 11:03 AM

Back in December, I posted some of our initial thoughts on what we think through when putting a media plan together for our client partners. This is part 2 in a series of posts giving you a glimpse into our media planning process.

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Topics: good media ideas, media planning, digital marketing, marketing budget, how do I determine my annual marketing budget, marketing director, marketing objectives

Welcome to the Future: Where you can Buy stuff from your Smart TV via your Remote

Posted by Scott Christopher on Thu, Jan 9, 2014 @ 17:01 PM

This month's good media idea comes to us from H&M and their Super Bowl TV spot they have planned featuring David Beckham's Bodywear line. The 30-second spot, when appearing on Samsung smart TVs, will feature a pop-up menu offering more product information, the option to send that info to another device, and even the ability to purchase product using your remote. It will remain interactive, even if viewed later through a DVR. This is all via a platform, Delivery Agent, that has been doing this for years. 

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Topics: CES 2014, Samsung, good media ideas, good media idea, ad agency, digital marketing, SmartTV, interactive media buys, David Beckham, interactive advertising, Super Bowl advertising

Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

Doing Mobile Advertising Right

Posted by Scott Christopher on Thu, Nov 21, 2013 @ 11:11 AM

The condundrum of mobile advertising plagues us media folks every day. We all read the studies about how much mobile and tablet usage is up and only growing. But we also know all the realities of the limitation of advertising within this medium. As consumers we experience these everyday: ad intrusion, poor user experience, accidentally clicking on a banner or interstitial on the already small screen that takes us away from our article or app. And then on the advertising side there are similar pit-falls: small screen space to communicate your brand message, low click-through rates, limited functionality, invading your potential customer's very personal mobile device space, etc. And all of this on a virtual mini-computer that fits in your pocket - seems it would be easier to figure out how to advertise well in this space!

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Topics: digital advertising, digital advertising agency, digital marketing, mobile ads, kiip mobile ads

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