As the revenue allocated toward digital continues to increase, there is a new concern, not about available inventory, but about consumers Ad Blocking. A day doesn't go by that a new article doesn't appear in our inbox about this.
Topics: digital advertising, Media Agency, digital media buying, digital media, digital, ad blocking, ad fraud
Time to get back on the wagon and write about developing a quality digital media strategy. This time in our series on digital media strategy, we will focus on best practices for landing page and form designs. You've developed your KPIs and CTAs. Now you need to create within your CMS a landing page for your website that effectively converts your prospects that land there into leads. (can we have more acronyms in marketing, please?) There are certain things you should do and not do in designing these pages and the forms found there to make them most effective with high conversion rates. In this post, I will share just a few high-level best practices on this topic - all that we have learned from Hubspot, the CMS we use.
Topics: good media ideas, digital marketing, digital media buying, B2B marketing strategy, best practices
Last month I started this series on Best Practices for Digital Strategy. Read the first post here. Before I get into today's best practice, I want to share an article I recently read in the Harvard Business Review. It contains spot-on advice to make sure you are asking the right questions when developing your digital marketing strategy - to be more than just attention-grabbing online. From the article:
Topics: good media ideas, digital marketing, digital media buying, best practices, CTAs, call-to-action
When it comes to promoting a business online, all marketers know they have to do it - that's where their prospects are. But what's the best way to go about it? In this series, I will share some principles we have uncovered in advising clients in their media planning - for both tradition and digital media (yes- there is some crossover between these channels, believe it or not) over the years.
Topics: good media ideas, digital marketing, KPIs, digital media buying
