More Good Media Ideas

Welcome to the McCulloch+Company Blog

Good Media Idea: In-App advertising from Victoria's Secret

Posted by Scott Christopher on Fri, Feb 14, 2014 @ 16:02 PM

Just in time for Valentine's Day, this month's good media idea highlights Victoria's Secret and their in-app mobile advertising campaigns. They are a great example of a retailer that is activating the "raving fan" base of app users to encourage repeat traffic to go buy more - and through strong creative and new innovative technology they've introduced within their app. The latest "Spring Break" campaign features a scavenger hunt of sorts where consumers must find an image of a model in front of the letter "P" and scan it using image recognition technology in the app, to get offers and deals unique to the app. They also have technology that integrates music playlists within the app as well as other games and unique features. All of the campaigns tie in traditional media as well as eBlasts and SMS, a true multi-channel approach which we always believe is a good idea. It seems to have paid off as well as with strong click-through rates for in-app ads as well as measurable consumer engagement and strong sales.

Read More

Topics: good media ideas, good media idea, ad agency, integrated marketing, Victoria's Secret, Gabby Douglas, multichannel campaigns, Royal Caribbean

Subscribe to the Good Media Ideas eNewsletter

Subscribe to Good Media Ideas Blog Updates

Recent Posts