Many organizations, from "mom and pop" to large national companies, have at some point thought about or implemented an SEM (Search Engine Marketing) campaign for their business. Some of these implementations led to great results, while others have fallen flat on their back.
Topics: good media idea, digital media, best practices, SEM, Google, media strategy, AdWords, Keywords
Earlier this week, Google announced some new offerings to their advertising options, including Google AdWords and Google Analytics. There was a lot about data and Machine Learning, but within the presentation there were many exciting things Google is doing to enhance measurement, attribution and the overall ad experience on both the consumer and advertiser side. And, of course, they plugged Google Assistant. You can view the hour-long presentation below:
Topics: Atlanta digital advertising agency, SEM, Google Marketing Next, Google, Search
