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7 Trends in Retail Marketing

Posted by Scott Christopher on Wed, Aug 27, 2014 @ 14:08 PM

It's no secret that traditional brick-and-mortar stores are having to reinvent themselves to compete with online sales and ecommerce sites. Each retailer is doing what they can to innovate and win consumer's dollars. Over the last several months, we have noticed some exciting trends in traditional retail that are pushing the envelope and succeeding in making the register go ka-ching. Here are some of those trends, from marketing to merchandising and more.

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Topics: media buying, retail marketing, iBeacons, b2c marketing, omnichannel

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