It's been a few months (okay-several) but we like to showcase good media ideas we have seen. This month we are featuring immersive mobile units. As smartphone penetration across the US reaches 80%, we know that a mobile campaign is almost always a good idea, even for B2B clients. We have done some exciting campaigns for some of our B2B clients including geofencing around important conventions - and it makes sense given that 42% of B2B decision-makers use a mobile device in their purchasing process. (That's up 91% by the way, according to Think With Google).
