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April Good Media Idea: Immersive Mobile Units

Posted by Scott Christopher on Wed, Apr 20, 2016 @ 13:04 PM

It's been a few months (okay-several) but we like to showcase good media ideas we have seen. This month we are featuring immersive mobile units. As smartphone penetration across the US reaches 80%, we know that a mobile campaign is almost always a good idea, even for B2B clients. We have done some exciting campaigns for some of our B2B clients including geofencing around important conventions - and it makes sense given that 42% of B2B decision-makers use a mobile device in their purchasing process. (That's up 91% by the way, according to Think With Google).

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Topics: good media idea, mobile ads, creative advertising

Doing Mobile Advertising Right

Posted by Scott Christopher on Thu, Nov 21, 2013 @ 11:11 AM

The condundrum of mobile advertising plagues us media folks every day. We all read the studies about how much mobile and tablet usage is up and only growing. But we also know all the realities of the limitation of advertising within this medium. As consumers we experience these everyday: ad intrusion, poor user experience, accidentally clicking on a banner or interstitial on the already small screen that takes us away from our article or app. And then on the advertising side there are similar pit-falls: small screen space to communicate your brand message, low click-through rates, limited functionality, invading your potential customer's very personal mobile device space, etc. And all of this on a virtual mini-computer that fits in your pocket - seems it would be easier to figure out how to advertise well in this space!

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Topics: digital advertising, digital advertising agency, digital marketing, mobile ads, kiip mobile ads

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