More Good Media Ideas

Welcome to the McCulloch+Company Blog

Benefits of Traditional Media: Out of Home

Posted by Drew Conklin on Thu, Aug 25, 2016 @ 09:08 AM

In our continuing series on the Benefits of Traditional Media, today's blog will dive into the world of Outdoor, or Out of Home (OOH). 

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Topics: traditional media buying, out of home advertising, outdoor, outdoor advertising, Traditional Advertising, benefits of traditional media

Good Media Idea: Asics, a mobile treadmill and one fast dude

Posted by Scott Christopher on Tue, Nov 5, 2013 @ 14:11 PM

This week's Good Media Idea features a shoe brand, Asics, and their promotion of the NY Marathon last weekend. Their idea falls in the "Alternative Media" category for Media Life Magazine, and those are the types of media ideas we like. Here's the premise: A treadmill sponsored by Asics, is driven around New York City on a flatbed truck; it's preset to the record speed of an Olympian runner, Ryan Hall and folks on the street can strap in (there's a special harness hung overhead) and try to keep up to his 4:46/ mile pace. This is all to promote the NYC marathon. It's part event marketing, part PR-stunt, part creative out-of-home campaign, and ALL buzz worthy. We like it.

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Topics: top roswell out of home media buying agency, good media ideas, good media idea, Agency, outdoor, outdoor advertising, top atlanta billboard media buying agency

Exploring Good Media Ideas - today and beyond

Posted by Scott Christopher on Tue, Mar 5, 2013 @ 11:03 AM

So here it is, our brand new blog on our brand new site. We hope to share here some Good Media Ideas that we have noticed in the marketplace, as well as media trends, media buying basics, book reviews, and a bit of what life is like at a top media agency in our little corner of suburbia in Atlanta. We also hope to help you get to know each member of our media team along the way. 

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Topics: traditional media buying, digital advertising, television, media planning, media buying, radio, tv ad buying, outdoor

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