As an agency that is 100% dedicated to media planning and buying, we work side-by-side with many creative agencies, public relations firms and consultants. Since it’s impossible for one agency to provide ALL marketing services for a brand, these partnerships are necessary and commonplace. An understanding of the WHYs and HOWs to these partnership is essential in the advertising/marketing world. We’ve been managing agency partnerships for over twenty years and offer the following practical advice.
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