More Good Media Ideas

As an agency that is 100% dedicated to media planning and buying, we work side-by-side with many creative agencies, public relations firms and consultants. Since it’s impossible for one agency to provide ALL marketing services for a brand, these partnerships are necessary and commonplace. An understanding of the WHYs and HOWs to these partnership is essential in the advertising/marketing world. We’ve been managing agency partnerships for over twenty years and offer the following practical advice.

It’s a question that clients have always struggled with. It’s certainly not as polarizing as the “chicken or the egg” question might be, but it’s a question that every client wished they knew the answer to before they selected a vendor. “Is the media more important than the creative?” Or vice versa. We have our own perspective on this and you might be surprised by the answer considering we’re a media only agency.