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How Do You Spell Synergy? Creating Productive Agency Partnerships

Posted by Jeff Jones on Tue, May 27, 2014 @ 09:05 AM

As an agency that is 100% dedicated to media planning and buying, we work side-by-side with many creative agencies, public relations firms and consultants. Since it’s impossible for one agency to provide ALL marketing services for a brand, these partnerships are necessary and commonplace. An understanding of the WHYs and HOWs to these partnership is essential in the advertising/marketing world. We’ve been managing agency partnerships for over twenty years and offer the following practical advice.

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Topics: creative agency, choosing a media agency, partnership

Which Comes First – Media or Creative?

Posted by Neil Pace on Thu, May 22, 2014 @ 16:05 PM

It’s a question that clients have always struggled with. It’s certainly not as polarizing as the “chicken or the egg” question might be, but it’s a question that every client wished they knew the answer to before they selected a vendor. “Is the media more important than the creative?” Or vice versa. We have our own perspective on this and you might be surprised by the answer considering we’re a media only agency.

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Topics: creative agency, Media Agency, partnership

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