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Ford + Olympics + Snapchat = effective media campaign

Posted by Scott Christopher on Fri, Aug 12, 2016 @ 10:08 AM

So, the Olympics is happening right now. I know, I know - you had no idea. If you're like me, you've been staying up way too late to cheer on the athletes wearing the red, white and blue. From all the gold in swimming to the women gymnasts topping the podium again, it's been pretty exciting to watch.

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Topics: TV strategy, spot tv buying, social media, broadcast, olympics

Benefits of Traditional Media - Broadcast Television

Posted by Drew Conklin on Tue, Aug 2, 2016 @ 16:08 PM

We are begining a series of blogs about the Benefits of Traditional Media Channels to provide insight into why these should still be considered as part of your overall media strategy.

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Topics: traditional media buying, spot tv buying, benefits of traditional media

Can FOX revive American Idol?

Posted by Scott Christopher on Thu, Jan 16, 2014 @ 13:01 PM

Well, it's January, and that means a few things. NFL play-offs. Crowded suburban gyms, and mid-season TV premieres. It's also the beginning of our busy media buying season as many of our clients are on annual fiscal calendars. This week all of us TV media buyers have been in the thick of ratings projections - the process whereby we evaluate the performance of a particular show by evaluating the Nielsen data and then project or predict how it will perform ratings-wise in the coming year/during our clients' flights in that particular market. We do this for all of the available programs we can purchase. It gets particularly tricky when we are having to predict how brand new shows will perform. But it's part of the art and science of the job that keeps us doing the work instead of machines - and it also means we watch a lot of TV which we don't mind.

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Topics: TV media buying, Nielsen ratings, top Atlanta media buying advertising agency, spot tv buying, American Idol, JLo

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