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Upfronts 2015: ABC & CBS recap

Posted by Scott Christopher on Thu, May 14, 2015 @ 14:05 PM

This time every year each of the major networks do their "Upfront" presentations to advertisers and agencies, showcasing the new and returning programming for the next season. The nets do this in hopes to secure upfront deals with advertisers before the season starts - hence the name. That's happening this week in New York City - and although we were not able to attend in person, we were able to tune in to the live streams of the presentations. We'd like to share our take on the Upfronts here. I'll start with ABC and CBS, and Neil is going to share his thoughts on the other three in the coming days. 

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Topics: muppets, TV media buying, supergirl, CBS, Agents of SHIELD, abc, upfronts

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