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Benefits of Traditional Media: Radio

Posted by Drew Conklin on Thu, Aug 11, 2016 @ 15:08 PM

In our continuing series on the "Benefits of Traditional Media", today we will take a look at the benefits of Radio.

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Topics: top radio ad buying agency, top Atlanta media buying firm, Radio media buying, benefits of traditional media

Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

Fall Premiere week on TV - The Good, the Bad, the Cancelled

Posted by Scott Christopher on Thu, Sep 26, 2013 @ 09:09 AM

Ah, it's that time of year again. The breeze is swirling the crisp leaves out of the trees and onto the ground, every drink is suddenly pumpkin-spiced, and there's a new line-up of shows on your television! As the networks gear up to premiere their new fall shows these final two weeks of September, we figured we would share the shows we think have lasting power..and those that don't stand a chance.

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Topics: top radio ad buying agency, traditional media buying, top tv ad buying agency, television, TV media buying, tv ad buying, TV strategy, Agents of SHIELD, Traditional Advertising, Robin Williams, Avengers, fall telvision season premieres

3 Sales Tips before You Cold Call on Me

Posted by Scott Christopher on Fri, Sep 6, 2013 @ 14:09 PM

Imagine you are hard at work at your desk, perhaps checking some email, or formatting a very important TPS report. Imagine you are in the thick of it, when all of a sudden the phone rings. You pick up and on the other end hear: “Hello may I speak to ‘Mr. Mispronounced Name’ regarding ‘Totally butchered Client name/product?’” What do you do? You may swallow a laugh, let them know you are the right person, then most likely hear a robotic sales pitch that ends with ‘can I send you some more info?' Then you hang up, praying you never hear from them again.

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Topics: kitties, TPS reports, time management, top radio ad buying agency, Sales tips, top tv ad buying agency, media planning, media buying

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