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Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

Aereo shakes TV industry up

Posted by Scott Christopher on Thu, Oct 31, 2013 @ 09:10 AM

You may have heard about this little company called Aereo TV that has recently shaken the traditional broadcast industry up. In a nutshell, they offer broadcast television streaming live online or devices through a digital antenna via a low monthly subscription a la Hulu Plus and Netflix. They also have a DVR built in. But the way that they do this is what has been controversial. Through what many broadcast networks deem a legal loophole, Aereo captures the over-the-air signal of the main networks and then retransmit those free signals to consumers without paying the networks for that content. Traditionally retransmitters of that content either have to have a license or at least pay the networks for that content, so the networks say the same rules should apply for Aereo. After all Aereo is making money off of their content - they should be reimbursed, right? It's had Les Moonves of CBS up in arms and even caused Fox to threaten to become a cable channel if Aereo was allowed to stay in business.

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Topics: aereo, top tv ad buying agency, online video streaming, Netflix, good media ideas, interactive media planning, media planning, top roswell media buying company, aereo wins court battles, top atlanta tv ad buying agency, interactive media buying, hulu plus

Fall Premiere week on TV - The Good, the Bad, the Cancelled

Posted by Scott Christopher on Thu, Sep 26, 2013 @ 09:09 AM

Ah, it's that time of year again. The breeze is swirling the crisp leaves out of the trees and onto the ground, every drink is suddenly pumpkin-spiced, and there's a new line-up of shows on your television! As the networks gear up to premiere their new fall shows these final two weeks of September, we figured we would share the shows we think have lasting power..and those that don't stand a chance.

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Topics: top radio ad buying agency, traditional media buying, top tv ad buying agency, television, TV media buying, tv ad buying, TV strategy, Agents of SHIELD, Traditional Advertising, Robin Williams, Avengers, fall telvision season premieres

Book Review - Top of the Morning by Brian Stelter

Posted by Scott Christopher on Fri, Sep 13, 2013 @ 13:09 PM

I recently picked as one of my summer reads Top of the Morning-inside the Cutthroat world of Morning TV by media columnist for the New York Times, Brian Stelter. The book is all about the morning TV battles, the segment or "daypart" that we in the media buying world refer to as "Early Morning." This window usually ranges from 6am to 9am and on the major broadcast networks includes the Today show on NBC, Good Morning America on ABC, and currently CBS This Morning on CBS. (The other big network, Fox, only has national programming through cable not on broadcast - that's relegated to the local affiliates).

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Topics: traditional media buying, top tv ad buying agency, good media ideas, media planning, media buying, ad revenue, Top of the Morning, brian stelter, Today Show, Robin Roberts, Ann Curry

3 Sales Tips before You Cold Call on Me

Posted by Scott Christopher on Fri, Sep 6, 2013 @ 14:09 PM

Imagine you are hard at work at your desk, perhaps checking some email, or formatting a very important TPS report. Imagine you are in the thick of it, when all of a sudden the phone rings. You pick up and on the other end hear: “Hello may I speak to ‘Mr. Mispronounced Name’ regarding ‘Totally butchered Client name/product?’” What do you do? You may swallow a laugh, let them know you are the right person, then most likely hear a robotic sales pitch that ends with ‘can I send you some more info?' Then you hang up, praying you never hear from them again.

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Topics: kitties, TPS reports, time management, top radio ad buying agency, Sales tips, top tv ad buying agency, media planning, media buying

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