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Facebook seeking to tap into TV media budgets

Posted by Scott Christopher on Wed, Feb 1, 2017 @ 16:02 PM

We've written on here before about how massive and effective online video is for brands - both in consumer and B2B industries. But despite this, more marketers spend with TV than in any other tactic, still over $70 billion (with a "B"!) a year. Facebook and many other tech giants are seeking to change this and tap into those massive media budgets. This announcement earlier this week that Facebook is developing a video-centric app for OTT devices (like Roku and Apple TV) is the next step into making this reality. And there are rumors that Facebook and Apple are developing their own content studios as well.

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Topics: social, Media Agency, tv

Trend to Watch: Programmatic TV

Posted by Scott Christopher on Wed, Feb 10, 2016 @ 15:02 PM

We are always keeping tabs on industry trends and like to write about that on the blog from time to time. One that has been a buzzword in the industry for a few years now is "programmatic" advertising. We've written about it before on here, but this term refers to a method of buying online advertising that leverages different types of data to buy unsold impressions in real-time in front of a specific audience instead of a network, or select sites. It does automate some processes, but the idea that programmatic is all robots and levers and no humans is incorrect. In short, buying programmatically allows you to more efficiently reach your audience - it makes your digital buys work smarter.

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Topics: top Atlanta media buying firm, tv, programmatic, advertising

The Fall 2014 Television Line-Up: Who will make it to Summer?

Posted by Neil Pace on Fri, Sep 26, 2014 @ 16:09 PM

In what we hope will be an annual tradition
here at McCulloch+Company, we're going to give you a few of our picks for winners, losers, and "maybes" from the crop of new television shows. When we did this last year, we did great with our picks of shows that were sure to be canceled--all three are gone--but we were off on what we thought were good bets. Hostages had a great premise, but apparently no one else wanted to pay the ransom. Super Fun Night had a hilarious and up-and-coming lead in Rebel Wilson, but what's funny in a movie turned out to be less funny week after week. Even Marvel's Agents of S.H.I.E.L.D., which did manage to make it to a second season, was in real jeopardy for a while. It took a theatrical movie's major plot twist to save it from cancellation.  

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Topics: television, ratings, Nielsen, tv

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