We've written on here before about how massive and effective online video is for brands - both in consumer and B2B industries. But despite this, more marketers spend with TV than in any other tactic, still over $70 billion (with a "B"!) a year. Facebook and many other tech giants are seeking to change this and tap into those massive media budgets. This announcement earlier this week that Facebook is developing a video-centric app for OTT devices (like Roku and Apple TV) is the next step into making this reality. And there are rumors that Facebook and Apple are developing their own content studios as well.
More Good Media Ideas
Welcome to the McCulloch+Company Blog