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Media News: CBS inks deal with Rentrak

Posted by Scott Christopher on Thu, Jan 30, 2014 @ 22:01 PM

In the media world, there was some big news earlier this month when CBS announced they would be using Rentrak's ratings data as "currency" in their new TV buys. This was quite a boost for the company that up until now was a distant second to ratings company behemoth Nielsen who seemed to be unstoppable in it's growth having acquired radio data company Arbitron last year. 

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Topics: Atlanta, top atlanta radio media placement, good media idea, Agency, ratings, Nielsen, top Atlanta media buying advertising agency, Rentrak, retail advertising, interactive media buying, tv media buying agency, CBS, TV strategy, Super Bowl advertising, Radio media buying

How to NOT let Conference Calls ruin your life

Posted by Jeff Jones on Wed, Jan 22, 2014 @ 09:01 AM

 A couple of months back, I wrote some tips on how to make meetings run much more smoothly and increase productivity. Another reality of the advertising - and business - world is the prevalence of conference calls, and they can be just as painful if not done right. So below are a few tips on how to handle these necessary evils, and help you enjoy your conference calls as much as the people in this stock photo.

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Topics: how to run a good conference call, Tripp and Tyler, digital advertising agency, good media ideas, media planning, Agency, TV media buying, conference calls, how to run a good meeting

Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

Good Media Idea: Asics, a mobile treadmill and one fast dude

Posted by Scott Christopher on Tue, Nov 5, 2013 @ 14:11 PM

This week's Good Media Idea features a shoe brand, Asics, and their promotion of the NY Marathon last weekend. Their idea falls in the "Alternative Media" category for Media Life Magazine, and those are the types of media ideas we like. Here's the premise: A treadmill sponsored by Asics, is driven around New York City on a flatbed truck; it's preset to the record speed of an Olympian runner, Ryan Hall and folks on the street can strap in (there's a special harness hung overhead) and try to keep up to his 4:46/ mile pace. This is all to promote the NYC marathon. It's part event marketing, part PR-stunt, part creative out-of-home campaign, and ALL buzz worthy. We like it.

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Topics: top roswell out of home media buying agency, good media ideas, good media idea, Agency, outdoor, outdoor advertising, top atlanta billboard media buying agency

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