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How Do You Spell Synergy? Creating Productive Agency Partnerships

Posted by Jeff Jones on Tue, May 27, 2014 @ 09:05 AM

As an agency that is 100% dedicated to media planning and buying, we work side-by-side with many creative agencies, public relations firms and consultants. Since it’s impossible for one agency to provide ALL marketing services for a brand, these partnerships are necessary and commonplace. An understanding of the WHYs and HOWs to these partnership is essential in the advertising/marketing world. We’ve been managing agency partnerships for over twenty years and offer the following practical advice.

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Topics: creative agency, choosing a media agency, partnership

You Are Not Your Target Audience

Posted by Neil Pace on Wed, Feb 12, 2014 @ 16:02 PM

We pride ourselves on putting together media plans for our clients that reach their target audience the best way possible within the budget we are given. Our team takes time to analyze all the media options, verifying TV ratings, cable viewership, newspaper and magazine circulations, website impressions and more to ensure the plan is the best it can be. But one phrase can make all that hard work feel wasted:

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Topics: Media Agency, media planning, searching for a new ad agency, good media idea, ad agency, choosing a media agency, target audience, media buying, marketing planning, marketing objectives, media selection

Is your agency of record a good steward with media payables?

Posted by Scott Jones on Wed, Jan 29, 2014 @ 11:01 AM


Good question, right? Why do you need to have a media agency that is meticulous with media payables, whether they pay media directly or batch media invoices for your accounting department to process?  Besides the obvious credit rating benefit, it also keeps the agency and your company in good standing with media to insure no snags when asking media vendors for credit on the next buy.

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Topics: Media Agency, good media ideas, choosing a media agency, media payables, stewardship, top atlanta media buying agency

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