More Good Media Ideas

One of my New Year’s resolutions for 2015 was to find a rewarding job. Checking my messages while landing in Atlanta after an unplanned two week vacation in Argentina, I received a voicemail from Jeff Jones, Media Director at McCulloch, asking me to come by the office for an interview. Three days later, I was being offered the position as Digital Coordinator. Why did I choose to accept the job offer? Because of this:

This month's good media idea features something we should've written about a long time ago: online video. This is an area that is growing by leaps and bounds every month, with new publishers popping up daily, many of them creating original content, and in-banner video options becoming more prevalent. Plus, this short-form video content is very "snackable" with high view-through rates and optimal to reach potential customers where they are - on their mobile devices.